Market analysis
If you were to travel overnight for ______ in the next three months, which of the following types of accommodations would you be most likely to stay in?
52% Leisure travel 31% 7% A hotel (or similar space)
With family or friends
A short-term rental or homeshare
A campsite (in a tent, camper or RV)
4% 3% 2% Cruise ship
Other Morning Consult Survey Methodology
Morning Consult conducted two surveys on behalf of AHLA. The first was conducted between 16–19 December 2022, of 4,005 U.S. adults and the second was conducted 28 December 2022, to 2 January 2023, with 4,021 US adults. The interviews were conducted online and the data was weighted to approximate a target sample of adults based on gender, age, race, educational attainment and region. Top line results from each survey have a margin of error of plus or minus two percentage points.
“With Americans planning for more hotel stays this year and business travel moving in the right direction, AHLA’s Hotel Booking Index is a cause for optimism among hoteliers.” Chip Rogers, AHLA president and CEO
76% Business travel ■
Hotels are the top lodging choice for those planning overnight stays for Martin Luther King Jr. Day (47%), Valentine’s Day (54%) and President’s Day (42%).
13% 7% 1% A hotel (or similar space)
With family or friends
A short-term rental or homeshare
Cruise ship
1% Other
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53% of business travellers say the average length of business trips is now the same as pre-pandemic, while another 20% report this has increased.
52% of business travellers say the amount of business trips expected or supported by their employer is now the same as before the pandemic, while another 20% say it’s more than before.
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52% of business travellers say the amount of spending their employer will cover on business trips is equivalent to before the pandemic, while 18% argue it’s more.
A very good start to 2023 Based on the survey results, AHLA’s Hotel Booking Index (HBI) for Q1 is 7.1, or very good. The HBI is a composite score gauging the short-term outlook for the hotel industry. It is based on a weighted average of survey respondents’ travel likelihood and scored out of a maximum of ten points. The latest released results indicated high likelihood of travel in the three months of Q1 (50%), self-reported household financial security (30%) and a preference to stay in hotels for travel (20%). Two HBI surveys of more than 4,000 adults were conducted between 16 to 19 December 2022, and 28 December 2022 to 2 January 2023. These surveys also found:
Hotel Management International /
www.hmi-online.com ■
48% of business travellers have extended a business trip in the past year for leisure purposes, and 84% of business travellers are interested in ‘bleisure’ (a portmanteau of “business” and “leisure”).
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60% of adults are likely to take more vacation or leisure trips in 2023 versus 2022.
45% of business travellers are likely to take more business trips in 2023 versus 2022.
The wider picture “With Americans planning for more hotel stays this year and business travel moving in the right direction, AHLA’s Hotel Booking Index is a cause for optimism among hoteliers,” said AHLA president and CEO, Chip Rogers. “This positive momentum is great news for the hotel industry as well as its employees, who are enjoying more career opportunities, upward mobility and flexibility than ever before.” To help fill open jobs and raise awareness of the 200 plus career pathways achievable within the hotel industry, the AHLA Foundation has launched ‘A Place to Stay’, a multi-channel advertising campaign active in 14 cities across the US, Atlanta, Baltimore, Chicago, Dallas, Denver, Houston, Los Angeles, Miami, Nashville, New York, Orlando, Phoenix, San Diego, and Tampa. Additionally, the AHLA affiliate, Hospitality is
Working recently launched its ‘Workforce and Immigration’ initiative. The effort aims to urge the US Congress to address workforce shortages with bipartisan solutions and incorporate more immigrants into the US economy. ●
This report originally appeared on
www.ahla.com. Visit for further insight on the hospitality industry.
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