News & numbers
Positive outlook for European travel in 2022 32% 77%
Three in four Europeans planning to travel by September 2022.
56%
Over half of Europeans planning a trip intend on visiting another European country.
31% 38%
100% 80% 60% 40% 20% 0%
Are choosing domestic travel.
Are targeting the August- September period.
Top three markets to take a leisure trip:
Poland 83.5%
Number of Europeans that are eager to travel between April and September 2022.
76%
The percentage of leisure travel, the highest since August 2020.
Number of travel-ready Europeans planning to take an overnight trip between June-July.
Most popular destinations: Spain, Italy, France, Greece and Portugal.
Intention to travel in the next six months 16.7% 15.4% 18.0% 24.6% 15.7% 14.3% 67.9% 66.3% 76.8% 61.1% 16%*
Spain 67.7%
Italy 55.3% Preferred countries for Europeans’ next trip July 2021 survey September 2021 survey December 2021 survey March 2022 survey Likely/Very likely Neutral *Statistically signifi cant difference vs previous survey period Unlikely/Very unlikely Number of respondents: 5,998
Preferred type of leisure trip for respondents most likely to travel in the next six months (March 2022 survey)
1.4%
22.2% Sun & beach
11.2% Culture
& heritage
14.8% Coast & sea
22.2% Touring
& road trip 3%* 7%*
13.0% Nature
& outdoors
3.4% Culinary/ food & wine
15.0% City break
8.8% Wellness & relaxation
*‘Coast & sea’ and ‘sun & beach’ holidays are separated in this survey because some destinations like the Netherlands, Denmark, the Baltic countries and others, offer coast and sea experiences and sports, but are not necessarily associated with sun and beach vacations and experiences like Spain, Italy or Greece.
Source for all stats: European Travel Commission Hotel Management International /
www.hmi-online.com 9 2.1% 1.9% 3.5% 2.8% 2.5% 8.7% 1.2% 5.1% 10.8% 8.9% 4.9% 1.6%
2.7% 0.5% 1.4%
5.1%
0.6% 7.0%
0.7% 1.2% 4.0%
Despite the ongoing Ukraine war, travel preference for Eastern European destinations remains very similar to a year ago.
1.3% 1.7% 1.4%
0.5% 0.6%
0.6% 1.4%
With the approaching summer period, Europeans’ interest in Mediterranean destinations peaks
Top 10 countries
Spain 10.8% 4%* Italy 8.9% 3%* France 8.7% Greece 7.0% 3%* Portugal 5.1% Croatia 5.1% Germany 4.9% Turkey 4.0% UK 3.5% Netherlands 2.8%
*Please use this map as a reference only
Number of respondents: 4,401
13.0% 11%* 10.2%
UK 71.8%
France 55.3%
Poland 52.5%
France 82.6%
UK 80.4% Top three markets for business trips:
Switzerland 12.2%
Austria 8.2%
Top fi ve markets most likely to travel by aircraft in next six months:
Netherlands 5.4%
vvvita/
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