Company insight
Centralising hotel system architectures
Hotels are increasingly relying on new technologies and systems to enhance the guest experience and improve operations. Ireckonu uses CORE Middleware, a centralised systems architecture, to enable an unrivalled level of communication between hotel systems to drive new value for guests and brands alike.
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ow more than ever, consumers know the difference between a good experience and a bad one. The app crashed; the website is confusing to use; the front desk staff were unhelpful – all common stories. What is often less apparent to consumers is what enables a good experience versus a great one. The thing with great experiences is that they are often executed so successfully that guests do not even know their wants or needs have been addressed. It feels effortless, because the effort the guest (and hotel staff) would have otherwise needed to apply has been accounted for elsewhere.
Practically speaking, two things are required to move from good to great: data availability enabled by connectivity, and a desire to reimagine how that data can be used once harnessed.
Middleware as a hub The hospitality platforms of today that both enable great experiences and keep your hotel running would not function without a web of services and programmes that run behind the scenes. Challenging this trend is the rate of service development making things difficult for hoteliers. With a technological migration to cloud-based deployment, many hotels have found their services becoming more siloed and their system architecture growing outdated. There is an urgent need for a software platform to manage and connect the services that are now
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new customer relationship management tool. Middleware gets them all speaking the same language, helping you get the most out of each system. Beyond just sending and receiving information between applications, middleware can organise, analyse and protect data from across your entire technology stack.
System architectures today are often a tangle of point-to-point integrations, leaving valuable data trapped and inaccessible within silos around the hotel.
Improving capacity, optimising resources No matter where you work in a hotel, middleware can make a serious impact. If you work in guest acquisition and retention, middleware cleans your data and makes it accessible and actionable. That lets you do more with your marketing spend and improves how you engage with your guests. If you work in operations, you get cleaner data flowing from program to program. That helps your teams work as efficiently as possible, while offering you a complete view of how your ecosystem is performing. With middleware, it is possible to reimagine how hospitality works – making good, great.
With a centralised integration layer, each system has access to the new data and insights previously siloed.
the bedrock of a hotel’s organisation. Middleware is a software platform that connects applications as one free-flowing ecosystem. Building on itself, it evolves with the introduction of new applications. These could include a hotel’s legacy property management system or a brand-
Great experiences today are driven by the right tools and Ireckonu’s CORE Middleware has enabled hoteliers around the world to reimagine how they use their systems. With new, clean data made available across the technology ecosystem, teams are able to use existing tools more effectively, leading to benefits in both guest experience and operational efficiency. ●
www.ireckonu.com Hotel Management International /
www.hmi-online.com
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