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Operations Adaptive events


with The Landmark, London – both beautiful hotels. Billed as a corporate forum, a select group of event planners discussed the state of the meetings and events business in 2022. I was in good company, with event planners from other associations and trade bodies, as well as both large and small businesses. The word that was repeated time and again was ‘relationship’. Every topic landed back at that key point, reinforcing what we all already know, and a great reminder of the importance of partnerships and trust.


I


The Covid and post-Covid era At HOSPA, we have been lucky enough to run our annual conference throughout the pandemic. I would love to say it was due to great planning but luck


was lucky enough to be invited to a think-tank session in London recently. The event was hosted at The Royal Lancaster, London, in conjunction


planning


Events planning is central to many business calendars, bringing together leading luminaries, industry experts and those seeking professionals development. However, the pandemic has meant that events planning has had to adapt like other industries. Jane Pendlebury attended HOSPA’s May event to learn about the challenges and changes event planners now face.


take place in the wonderfully large Nine Kings Suite at The Royal Lancaster. However, filling a room with hundreds of delegates was not an option. With an eye on the future, the hotel built a studio and we took full advantage. The UK’s Covid restrictions in November 2020


allowed up to 30 people to hold work-related activities. We gathered all our speakers together, kept ourselves socially distanced, wore masks, had packed lunches and went for it. We broadcast our conference live as close to the normal format as possible for HOSPA members and guests. It was an honour to have the opportunity to experience what was effectively a TV studio but, more importantly, we were able to impart knowledge and share experiences both globally and across the UK. Our conference was very different to a webinar format as it was live speakers came on and off the


42


Hotel Management International / www.hmi-online.com


HOSPA


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