Technology
Hospitality: I
t is interesting to see how every economic downturn generates tremendous opportunities for growth. While being in the hotel industry may not seem to be particularly advantageous at the moment, hotels are going to become extremely interesting workplaces in the coming years. Since the start of the Covid-19 pandemic, technological development has taken huge strides forward. Facial recognition and augmented reality are set to generate efficiency gains for the industry. On the other hand, attempts at personalising the guest experience are clashing with issues of confidentiality that, if handled badly, can undermine trust. There are
Hotel Management International /
www.hmi-online.com
Supercharging marketing recovery
Since the start of the pandemic, consumer behaviour towards the hotel sector has changed. With new technological opportunities such as AI and facial recognition, Scott Dahl, programme director at Les Roches Global Hospitality Education, discusses its potential for marketing recovery.
many issues at stake with these new technologies and there is also a lesser-known occurrence – the new role that social media is playing during the pandemic for people searching for a getaway. More time is now being spent online dreaming about the experience of the destination and, therefore, less time dealing with travel planning and purchase. This new reality offers many different opportunities for engaging with, converting and retaining customers. By adopting a dynamic marketing approach that leverages social media, unaffiliated hotels can highlight their uniqueness in a way that people can almost touch and feel.
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