90 | Advertisement Promotion: Combilift
LIFTING INNOVATION
CELEBRATING 25 YEARS OF
Combilift continues to innovate a quarter of a century on
Above left: The 75,000th truck to come off Combilift’s production line was donated to the Convoy of Hope charity Centre: Combilift’s unique Dynamic 360 Steering system offers unrivalled manoeuvrability
Above right: The Combi-CB70E is the shortest 7t capacity counterbalance truck on the market, enabling the versatile, space saving handling of long and bulky loads such as packs of timber, even in very confined spaces
When Combilift was established in 1998 it had a handful of employees working from a small manufacturing facility in a village near Monaghan town. Since the company designed and launched the C4000 – the world’s first engine powered, all-wheel drive multi-directional forklift, it is globally acknowledged as an unparalleled success story in the materials handling sector. It now exports to more than 85 countries and employs a workforce of over 700 people at its 46,500m2 HQ and factory – just a few miles from its original site.
The timber sector was one of the first industries to recognise and appreciate the groundbreaking qualities of the multi- directional Combilift as well as the many other innovative models that have followed over the past quarter century. Combilift is still headed up by the two founders, MD Martin McVicar and technical director Robert Moffett, whose combined engineering expertise and a strategy of substantial investment in R&D (7% of annual revenue) has enabled the company to always keep one step ahead of other manufacturers when it comes to introducing new models and concepts onto the market.
TTJ | July/August 2023 |
www.ttjonline.com
To mark this milestone, Combilift is launching five new models throughout the year, two of which have been unveiled at major international trade fairs in Germany. The first of these, the electric Combi-CUBE incorporates a host of technological and design features that enhance handling procedures and offer a high level of driver comfort. The optional unique Dynamic 360 Steering enables seamless directional change, making this model the most manoeuvrable counterbalance forklift on the market. The second new model – also electric – the Combi-CB70E, will be of particular interest for the timber sector. It boasts the distinction of being the shortest 7t capacity counterbalance truck on the market whilst also benefitting from multi-directional ability, enabling the versatile space saving handling of both long and bulky loads such as packs of timber, even in very confined spaces. It also features the optional newly developed Auto Swivel Seat, which automatically engages and swivels the seat and armrest 15° to the right or left to accord with the direction of travel selected by the operator – reducing driver strain, particularly when travelling in reverse.
In March Combilift donated its 75,000th truck – an Aisle Master articulated forklift – to Convoy of Hope, a US-based non-profit humanitarian and disaster relief organisation, which works with communities’ volunteers around the globe. “We are looking forward to marking this company milestone at events and in person with our customers, dealers, sales personnel, representatives from the international press and of course our workforce,” said Combilift CEO and co-founder Martin McVicar. “Their loyalty and support has been pivotal in enabling us to achieve the amazing level of growth and success that we have experienced during the last 25 years. We’re not going to rest on our laurels though – you can expect more innovation from us in the next few decades to come!” ■
25 W:
www.combilift.com
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