38 PRIVATE HIRE AND TAXI MONTHLY
JANUARY 2009 IN THE NEWS TAXI ADVERTS ARE RATTING ON NUNEATON
Taxis advertising shop- ping in Coventry should be boycotted, said a fuming Nunea- ton and Bedworth Borough councillor. Sonja Wilson, who is chairman of the licensing committee, said she is ‘absolutely appalled’ after discov- ering that some taxis working in the bor- ough are emblazoned with endorsements to shop in Coventry. “I will urge Nuneaton and Bedworth people not to travel in these taxis,” said Councillor Wilson, who added: “I have complained, and checked the wording, but it is legal, and there is nothing we can do about it.”
Cllr Wilson who has lived in Nuneaton for 34 years, said she does all her shopping in Nuneaton. “I think it is particularly sad that
people are doing this. It is like ratting on your town.” she said. “We have a lovely mar- ket town and I would urge shoppers to ignore those taxis pro- moting Coventry shops,” she told the Heartland Evening News. Town centre manager, Alan Ottey, said the taxi company is a national concern, which hires out spaces on taxis for ‘advertising on the move,’ and is a ploy used by town and city centres to get people to travel and shop else- where. We are hitting back, and have a coach com- pany which buses people in every other week. “And I have recently completed a DVD and a YouTube on the town which has received 2,000 hits already,”
CAMPAIGN LAUNCHED ON SIDE OF WORCESTER TAXIS
LEICS. DRIVES HOME FOOD WASTE MESSAGE
Taxis are to drive home a food waste message as part of moves to reduce unnecessary waste going to landfill. Two new ‘fruity’ taxis are spreading the ‘love food hate waste’ message across Leicestershire.
Jo Slater, pictured inside the taxi, and Helen Birch Photo courtesy of Worcester Evening News
Advertising has been placed on a black cab for the first time in Worcester. The Child- Care Bureau is running a three-month advertising campaign on the side of a taxi and say it is a first for the city.
It is hoped the cam- paign will point potential carers in the direction of the inde-
pendent agency, which is based in Blackpole Road, Worcester.
Julie Curtis, from the ChildCare Bureau, told the Worcester Evening News: “We want to encourage people to become foster carers.” For more information about fostering call Kevin Reynolds on 01905 754754.
The vehicles are the first of their kind in Britain and feature eye-catching images of pears and toma- toes on either side. Part of a county-wide campaign, they are designed to raise awareness of the amount of food wast- ed in the region. The Leicestershire Waste Partnership ini- tiative supports the national love food hate waste campaign run by WRAP. It is hoped that the taxi idea, paid for with money award- ed by WRAP, could be
taken up by other local authorities. Leicestershire house- holds, including those in Hinckley and Bosworth, produce almost 3kg of food waste per household per week, which equates to throwing away 390 tins of baked beans every year. This food waste usually ends up going to landfill but around 60 per cent of the food thrown away could actually be prevented. Nicholas Rushton, county council deputy leader and chairman of the Leicestershire Waste Partnership, told the Heartland Evening News: “The taxis are a novel way of encouraging people to support the cam- paign and think about cutting the amount of food waste.”
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