UPFRONT
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www.businesstraveller.asia/competitions
Emirates introduces new IFE system EMIRATES is introducing an upgraded in-flight entertainment (IFE)
system to new aircraft joining its fleet. Customers in the airline’s top-tier cabin can expect 32-inch IFE screens – a 40 per cent increase in screen area from the previous 27-inch models. Meanwhile, economy class passengers will enjoy IFE screen sizes of 13.3 inches – the largest in the industry by far for this class. In comparison, Singapore Airlines’ new premium economy seat offers the same IFE screen size, and is also the largest in its class. No changes have been announced for business class, which sports a 23-inch widescreen – already one of the largest in the industry for its class.
emirates.com
Pan Pacific Ningbo is offering two lucky readers three-night stays in a Pacific Club Room, with executive lounge access and round-trip transfer to Ningbo Lishe Airport or Ningbo Train Station.
Sheraton 2020 brand initiative gains traction
Marco Polo Xiamen invites two lucky readers to a Premier Room (lake view) for three nights, with Continental Club Floor privileges.
NOVEMBER’S ONLINE COMPETITION WINNERS: Trudy Mary Ranatunga (Malaysia), Hui Lin Chua (China) and Anton Steurer (USA) won stays at a South Korean property by Preferred Hotels & Resort; while Mike Stokes (UK) and Kim Woo Hyun (South Korea) won two nights at Doubletree by Hilton Xiamen.
12 JANUARY/FEBRUARY 2016
SHERATON Hotels & Resorts has provided more details about its 2020 plan, designed to refresh the brand and its standing in the public eye. The groundwork for the five-year initiative has already been laid, with Andy Kong, brand manager Greater China, Sheraton, Westin and Le Meridien revealing that a new online platform was launched in 2015, designed to be more intuitive with compelling content. A US$100 million global advertising campaign has also been developed, which is expected to run until 2017, with a focus on generating buzz through carefully executed social media strategies. With the aim of opening over 150 new properties by 2020, Kong reiterated the need for the Sheraton brand to continually innovate its guest experience. This has resulted in the reinvigoration of the lobby bar experience with the launch of “Paired”. The new F&B programme comprises artisanal small plates and bar snacks that are served alongside premium wines and local craft beers.
sheraton.com
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