DE ST INAT IONS


LAND OF PROMISE


Though progress has recently stumbled, Ethiopia’s young population will help the country achieve its potential, aided by a new prime minister focused on both political and economic reform


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thiopia claims many things differentiate it from other nations, but top award goes to the country’s use of its own calendar, which takes you back eight years on landing. And instead of numbering the


hours one to 24, daylight runs from one to 12 (one is 07.00 BST), and darkness from one to 12 (from 19.00 BST). It means that when arranging meetings, it’s best to ascertain which clock is being used. Te capital, Addis Ababa, has great


energy and Ethiopian warmth is present wherever you are, which helps mitigate some of the difficulties the country presents. It’s a nation where old meets new; anyone with a yen for the former Eastern Bloc, for instance, will feel at home in the blue Trabant taxis that brave the traffic-clogged streets. But you could also use an app to hail a yellow cab. Whichever style of taxi you take, be prepared to negotiate when it comes to the fare. With a population


of more than 107.7 million people, Ethiopia represents a big opportunity for business. Te population is young,


NOVEMB ER 2018


with a median age of 18.8 years, and it is increasingly well educated. “A lot of opportunities have been


created for our youth to get educated, but the economy could not create adequate employment openings for them. Tat is the challenge,” says a spokesman for the Department for International Trade (DIT) Ethiopia. “For investors, it is very promising to come to an educated workforce.”


The population is young, with a median age of 18.8 years, and they are increasingly well educated


A NEW ERA Ethiopia has its problems, but among its neighbours it is relatively calm. Te new prime minister, Abiy Ahmed, extended an invitation of peace to Eritrean president Isaias Afwerki, establishing diplomatic ties between the two countries and overturning tensions that had existed since Haile Selassie annexed Eritrea in the 1960s. Tis is not the only way in which Ahmed brings a promise of greater things. In addition, he has introduced popular reforms in the hope of dissolving political and ethnic tensions involving the Oromo


people, though these have not subdued discord and fighting between rival ethnic groups, which has displaced


70,000 people since April, according →


The construction site of the Grand Ethiopian Renaissance Dam


busine s s tr a v eller .com


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