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LEADING AMERICAS OPERATORS: DUFRY/HUDSON


Hudson to focus on integration following transformational 2019


In a year that featured the replacement of its CEO, two acquisitions, expansion of territory, in addition to a company rebrand, new logo and identity, Hudson could certainly describe 2019 as ‘transformational’. Current CEO Roger Fordyce tells Charlotte Turner how it felt to lead the charge and what we can expect from Hudson in the coming years.


Y


ou were appointed CEO of Hudson, succeeding Joseph DiDomizio,


in


January 2019. What can you tell us about your experience of the role and development of the North American business that’s taken place in just over a year? I’m humbled each and every day to help lead Hudson into its next era. 2019 was an exciting year for us, as we experienced expansion into a new market at Indianapolis, secured a key contract extension at Toronto, and announced two market acquisitions that broadened our portfolio and solidified our position as a leader in the industry. We also announced our corporate rebrand, complete with a new logo and identity, which signified our commitment to transforming the travel experience for our customers, landlords, vendors, and partners.


In December last year, the company announced a ‘next-gen’ shop design and mobile app. Can you tell us more about these and how they are being implemented/


MARCH 2020


received by travellers? Our focus is to remain relevant to the needs and demands of the traveller and we know that digital technology plays an integral part in this. We’re excited about the launch of our next-generation store concept later this year, which will feature an interchangeable store design and self-checkout stations. We’re confident this new model will draw customers in through the lease line and provide them with an experiential and seamless shopping experience. We know travel can be stressful, so the rollout of our ‘Hudson Blue’ app in mid-2020 will only enhance this travel experience for our loyal customers, allowing them to stay up-to-date with current promotions and product insights.


In February last year, we reported that Dufry finalised a deal with FAO Schwarz to open additional stores in the US and Canada. I’m assuming the existing stores are performing well? Why do you think this concept lends itself so well to duty free & travel retail


environments? Do you believe it taps into a clear consumer demand for more child-friendly/ family inclusive retail options? Hudson is thrilled to partner with FAO Schwarz. The FAO brand is synonymous with quality and innovation and has served as a household brand name for decades. With the opening of each new FAO airport concept, including our most recent location at Indianapolis International Airport, we’re reinvigorating the iconic brand by crafting transformative experiences for travellers of all ages. At any of our FAO locations, travellers can expect


“As Canada continues to compete on the world stage as a top destination for leisure and business travel, we’ve seen the traveller become increasingly sophisticated.”


Roger Fordyce, CEO,


Hudson TRBUSINESS 27


Above: Chanel Fragrance and Beauty boutique in Terminal 1 (domestic departures) of Toronto International Airport.


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