Sponsored by


Americas Summit. This fired into action a contingency plan for the industry’s first and only consumer- voted Travel Retail Awards and TRSF. In anticipating well in advance the


likelihood of event cancellations in the context of the novel coronavirus (Covid-19) outbreak, TRBusiness is delighted to announce that the TRSF will now relocate with the consumer- voted Travel Retail Awards ceremony to London in June (exact date, timings and venue was yet to be confirmed at the time of writing). TRBusiness Owner and joint


Managing Director, Nigel Hardy (left) commented: “While we empathise with TFWA and its members for the difficult decision the association has had to take, we fully support it and understand the concern for the health and safety of all industry colleagues. “The London event will enable


stakeholders to come together for a highly insightful and educational afternoon as well as the networking lunch before the third annual awards dinner gets underway.” On the TRSF agenda will be a


discussion of some of the many challengers facing travel retail on single-use plastic wastage. Attention will home in on consumer-facing solutions and behind-the-scenes initiatives, with focused perspectives from different stakeholders. Alongside previewing some of


the nominations submitted for the ‘Best Green Initiative at an Airport Awards’ – to be unveiled at the ceremony later – the TRSF will also feature exclusive insight from Swiss research firm m1nd-set. M1nd-set will share insights from


a panel of 5,000 consumers whose views inform the nominations for the awards. The specially commissioned study reveals what consumers are saying about their shopping behaviours and attitudes towards sustainability. Peter Mohn, CEO, mind-set


comments: “This is the first global survey done on this subject and the results are quite impressive. We are very much looking forward to sharing these results at the first forum and contribute to an important discussion, which will hopefully lead to some actions in the industry.”


MARCH 2020


TRAVEL RETAIL SUSTAINABILITY FORUM (TRSF)


Anna Marchesini, Project and Business Development Manager, m1nd-set adds: “The results demonstrate that sustainable sentiments are part of travellers’ [psyches] today, millennials in particular. Indeed, sustainability not only has a positive impact on perceptions of brands but also helps boost conversion and average spend. “However, there should be a


marked turning point in engaging consumers on this subject by brands and retailers, as the likelihood of proactively looking for more sustainable friendly


products when


shopping at airports is still not particularly intense.”


Unmissable insight Ahead of the Forum, TRBusiness can share a sneak preview of this insight. Of the consumers surveyed, more than half (57%) revealed they would not be actively looking for more sustainable/ environmentally friendly products when shopping at the airport. Interestingly, the lack of a ‘broad’


enough range of sustainable products (9%) was not high on the list of reasons, rather, it was a lack of time (32%) and lack of trust in ‘sustainable’ labels (22%). While the average percentage of non-eco shoppers outweighed those with more environmental sensibilities, the proportion of shoppers who would choose to make more green-conscious decisions leaped when it came to browsing certain


“Sustainability not only has a positive impact on perceptions of brands but also helps boost conversion and average spend.”


Anna Marchesini,


Project and Business Development Manager, m1nd-set


product categories. Consumers showed an above


/environmentally


average likelihood to shop ‘green’ for skincare (65%), makeup (63%) and confectionery (56%) products, while half (50%) were likely to be swayed perusing fashion & accessories. That more than half (58%)


of shoppers had some kind of understanding of which packaging and bags are recyclable, biodegradable and compostable is certainly encouraging against those with no understanding at all (23%). Although, less than one fifth (19%) claimed to have a complete understanding. When it came to rating the most


important sustainable consumption concerns, a significant percentage of consumers (74%) deemed as ‘extremely important’ or ‘somewhat important’ that the products they buy are sustainably sourced and respect the environment. Meanwhile, an almost equally high


number (71%) ranked as ‘extremely important’ or ‘somewhat important’ products that are ethically sourced. «


Stay close to TRBusiness for further details on the inaugural TRSF...


TRSF participants will discover how travellers’ perspectives and shopping decisions are influenced by sustainability, courtesy of an exclusive study from m1nd-set. Source: m1nd-set.


TRBUSINESS 21


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