COUNTER INTELLIGENCE Mardles shifts children’s playtime with 3D stickers


An innovative sticker set that uses augmented reality to animate children’s playtime activities is the latest craze to hit travel retail. The Mardles Augmented Reality sticker


and play scene combination pack, available exclusively through Premier Portfolio International, allows children to interact with fun, animal-based stickers in 3D via a free app. Packs include three different sets of 12


stickers that come to life with animation and sound effects when devices using the app software – compatible with most Apple, Android and Amazon platforms – are pointed at the stickers. The travel retail set sold by Premier


Select Tom Ford Sunglasses show at 35 DFS stores


DFS Group has partnered with leading eyewear group Marcolin to launch two styles of its Tom Ford sunglasses. Marcolin Group, responsible for


brands under licence including Guess, Just Cavalli, Montblanc and Gant, has selected Tom Ford’s Abbey for ladies and Leo for gentleman lines to list in 35 DFS outlets throughout 2017. Both styles are embellished with rose


gold on the temple, on the logo plaque, and on the signature ‘T’ logo of Tom Ford eyewear. Both handmade, Abbey comes in


a shiny dark Havana frame matched with a mirror lens with a dash of gold, while Leo showcases in shiny black, with a gradient turquoise lens and a flash of silver. With a presence in 127 countries,


Marcolin Group sold approximately 14m eyewear pieces in 2016.


Portfolio will also include a free double- sided playmat. Users can control the characters with arrows and keep memories and selfies with the on-screen icons, with


children also encouraged to get creative with the reusable stickers to attach onto play scenes or other flat surfaces. The unique bundle includes Prehistoric


Pals, including a Tyrannosaurus, raptors and pterodactyls; Really Wild, including Lions, elephants and meerkats; and Under the Sea, including dolphins, mermaids, seahorses; plus a travel exclusive laminated play scene.


Lanson promotion calls ‘game, set and match’


Champagne Lanson has rekindled its partnership with Great Britain’s acclaimed Wimbledon tennis championships with a promotion at selected airports. Lanson will present its 75cl and Rosé Label


bottlings clad in sleeve pouches mimicking the famous lawn courts, complete with two white court lines housing the labels, in Dubai (June) and London City, Luton, Brussels and Frankfurt (July) airports. The pouches reveal The Championships,


Wimbledon logo, with the promotion supported by Wimbledon-inspired merchandising and eye-catching points of sale. Champagne Lanson Travel Retail Director,


Olivier de La Giraudiere said: “The new pouch designs look great and encourages collectability year-on-year, which delights our loyal customers and helps to attract


new customers wanting to try Champagne Lanson for the first time. “We are positive that the promotion will


be successful and we are looking forward to seeing the results over the next few months.”


Tomatin 36yo wins four awards at prestige spirits competition


Judges at the San Francisco World Spirits Competition recently gave four awards to the Tomatin Distillery’s 36 year old single malt whisky, including the prestigious top ‘Best Scotch’ accolade. The company reports that a ‘high-


calibre’ judging panel comprising industry experts awarded the oldest Single Malt in the Tomatin ‘core range’ the titles of ‘Double Gold’, ‘Best


72 TRBUSINESS


Distillers’ Single Malt Scotch 20 years and older’, ‘Best Single Malt Scotch’ and finally ‘Best Scotch’. Tomatin management said this was all


the more impressive considering it beat off ‘stiff competition from hundreds of brands and distillers around the world’. In total the Tomatin brand received


some 14 medals, with the 12yo, 15yo, 18yo and 36yo and 1988 Vintage achieving top placings in each category.


JUNE 2017


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