THE BEAUTY REPORT: TOP 5 RETAILERS
Fellow Dufry Group retail subsidiary Nuance also commands a great reputation among these same brands as well as some very popular South Korean cosmetics companies; which TRBusiness understands made Dufry’s bid for the recent Hong Kong Airport tender so compelling. Despite its extensive retailing
YEARS 1997-2017
According to Gebr. Heinemann’s most recent annual result statement, perfume & cosmetics accounted for 31% of the company’s total sales.
Gebr. Heinemann has been actively looking into the motivations of millennial customers and, where possible, recruiting new and up-and-coming brands not yet affiliated with the big beauty houses, a Heinemann representative told TRBusiness recently.
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expertise at this airport (through Nuance) and its dynamic presentation, Dufry was ultimately unlucky in this tender and lost out to (fifth-placed) Shilla Duty
Free
who picked up the fragrances and cosmetics contract. Back to Europe, in third place
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Among these well-known beauty giants, Puig teamed up with WDF earlier this year, in a multi-faceted advertising and marketing campaign at Heathrow Airport, where Puig promoted La Femme Prada & L’Homme Prada. The centrepiece of the activation
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– which took place last October – at London Heathrow was a virtual reality experience located at one of World Duty Free’s ‘Contentainment’ high profile promotional areas in Terminal 5. Many brands see Dufry-owned
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WDF as a very important strategic partner, due to its huge global network of stores. One of these is body and home cosmetics house, Rituals, which entered its biggest UK location within the World Duty Free portfolio to date, last August.
an unusual Chanel promotion in collaboration with Media Frankfurt at Frankfurt Airport for its new fragrance, Chanel N°5 L’Eau – the fifth interpretation of the all-time classic. It is interesting to note, that
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according to the Heinemann’s most recent annual result statement, perfume & cosmetics accounted for 31% of the company’s total sales; second to liquor, tobacco and confectionery which accounted for 58%. Beauty has been a huge focus for
In April, Lotte Duty Free and Lancôme unveiled a new store at the Lotte Hotel in Seoul, sporting the brand’s new look.
40 TRBUSINESS
fourth-placed DFS Group in recent years, which boasts many exclusive products which have been created for individual stores, such as the
L’Oréal Travel Retail recently unveiled a new-look for Biotherm’s shop-in-shop areas within Heinemann’s walkthrough stores in both Copenhagen and Oslo airports to coincide with the brand’s own makeover. Last year, the retailer also launched
Gebr. Heinemann has been actively looking into the motivations of millennial customers and, where possible, recruiting new and up-and-coming brands not yet affiliated with the big beauty houses, a Heinemann representative told TRBusiness recently.
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T Fondaco in Venice – a shopping mecca within an architecturally stunning building. DFS, along with its many brand
June 2017 20
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partners, has made significant investments in bespoke fixtures and even whole stores dedicated to the category. One of these store openings coincided with an exhibition dedicated to showcasing only the most luxury beauty brands in the world; ‘The DFS Masters of Fragrance’.
TALLINK’S MAGNUS SKJÖRSHAMMER | TFWA ASPAC REVIEW | SKYSERVICE FORUM | FTE & BARTA PREVIEW | ADVANTAGE INTERNATIONAL | L’ORÉAL | ESTÉE LAUDER | COTY | P&G | LVMH | CHANEL | M1ND-SET | PVM | MARS | RICOLA | HARIBO | FERRERO | NOW & THEN
Focus on male category However, of course Heinemann recognises the demand from all consumers for globally-recognised brands such as L’Oréal Group’s Biotherm, which taps into the under- developed male skincare category. To this effect, the retailer and
Shilla takes over from DFS The first event of its kind took place in 2014, following in the footsteps of other events in the Masters series such as ‘Masters of Time’ and ‘Masters of Wines & Spirits’. The 2014 Masters of Fragrance event culminated in the grand opening of an ambitious perfume store at Abu Dhabi International Airport, both of which TRBusiness attended. Aside from this, in 2015 DFS Group
also opened ‘T Galleria Beauty by DFS’; a new luxury store concept Galleria focused purely on cosmetics, skincare and fragrances. The brand opened its first T Galleria Beauty store at Macau Galaxy on 27 May 2015 and expanded the concept to Hong Kong at Hysan Place, later on that year. However, despite its efforts to
hold on to its P&C concession at Hong Kong Airport, it was Shilla Duty Free which was awarded HKIA’s anchor perfume & cosmetics contract this year. Deemed one of the most prized
airport concession contracts in recent years, Shilla has promised to introduce a ‘wide spectrum of beauty products’
(and fashion accessories)
representing almost 100 brands to HKIA. From November, when Shilla will
replace incumbent operator DFS Group, there will be a dedicated zone for male-specific products, as well as a ‘New Generation’ zone providing a platform for emerging Korean and Japanese brands. Shilla too, is well-known for its
exclusive launches/events with high- profile brands. Recent activations includ the launch of Miu Miu L’Eau Bleue at Changi Airport and Guerlain’s latest major launch of ‘Mon Guerlain’ fronted by Angelina Jolie. «
JUNE 2017
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