THE BEAUTY REPORT: MOVERS & SHAKERS Beauty is the biggest TR category and showing the fastest growth


Chantecaille knows all too well. The French-New Yorker company’s DNA lies in the fusion of natural ingredient Rose de Mai – a unique ancient rose with strong healing powers – with scientific properties to treat inflam-ageing. With a portfolio spanning makeup,


Source: CiR/Generation Research


in Q1 in its beauty and personal care business, fuelled largely by improvements in Indian traveller’s purchasing powers last year. “Perfumes and cosmetics is projected to grow massively,”


“With increasing numbers of consumers preferring to create their own scent, there is a growing demand for customised and personalised products.”


Surabhi Batra, Category Manager, DFS India


Surabhi Batra, Category Manager, DFS India tells TRBusiness. “The market also stands to benefit


from product innovations and the launch of exotic new scents, the growing popularity of niche brands and trading up consumers from mass fragrances to prestige fragrances.


Personal and customised... “With increasing numbers of consumers preferring to create their own scent, there is a growing demand for customised and personalised products as well.” The increased onus on individual


and unique products with a strong provenance is something


Revlon/Elizabeth Arden synergies bearing fruit


Revlon’s $870m power play for Elizabeth Arden is showing positive signs, with combined entity global travel retail sales up between 6% and 7% in 2016, Global Travel


Retail’s Stephane Bonnet (pictured above) reveals to TRBusiness. In the first three months of 2017, the


firm achieved high single-digit growth spearheaded by Asia (+17%) and Europe (+3%), with the US – and Brazil – recovering nicely. “What we’ve seen in the last six months


is fantastic momentum in skincare, particularly in Asia, because we’re highly dependent on famous A-list bloggers and when they pick your items, the sell out is through the roof,” says Bonnet. “The Revlon Group today is a $260m business and we want to reach $550m


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in three to five years to grow Elizabeth Arden skincare from the top 15 to the top 10 brands, so we need to trigger an additional $100m in skincare to achieve this.” The resulting focus will be on its


Prevage and Ceramide lines to deliver new innovation across both franchises to lift average basket sizes. Revlon last year pointed to cost synergies of $140m as a result of the acquisition. In travel retail, these synergies are


beginning to shine through in the form of a ‘winning sales organisation’, streamlined production, and Travel Retail Exclusive Sets (TREXS) programme. Meanwhile, on the Revlon side,


demand for affordable, glamour brands in the male hair care category such as American Crew provide a unique and experiential proposition. As market consolidation and


competition increases, the challenge to


cement the beauty category’s flagship status in Asia and globally is becoming tougher. “For brands like us we need to be really


up to speed in terms of our innovations and creative in terms of new textures as customers are evolving,” adds Yumie Chia, Regional Director, Asia Pacific Travel Retail. “We need to deal with retailers that are active in e-commerce.”


skincare and cosmetics, the firm has a strong ethical heart in its support of endangered animals, with founder Sylvie Chantecaille’s spiritual and holistic approach to integrating science and technology with botanicals and luxury skincare providing the guiding light for expansion. Aside listings on Cathay Pacific,


Dragonair, Eva Air and China Airlines, the firm last year secured an online agreement with Lotte Duty Free and The Shilla Duty Free. In May, it also opened a pop-up at Shinsegae Duty Free’s flagship store in Myeong- Dong on a three-month basis. “We are in discussions for a


Macau pop-up and with Hong Kong, Taiwan and Thailand,” comments Sylvie Mong de Verchere, General Manager, Chantecaille APAC. “Wherever there are Chinese,


we want to be there. In Hong Kong domestic, 60% of our sales are driven by the Chinese.” «


Elizabeth Arden Beautiful Color Bold Liquid Lipstick is gaining some important traction in travel retail.


JUNE 2017


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