THE BEAUTY REPORT: L’ORÉAL
for its brands, particularly in Asia, where new purchasing methods such as click and reserve or pay online before leaving for the airport, are gaining traction. As a result, sales from online doubled in 2016. Vincent Boinay, Managing
Director, L’Oréal Travel Retail said: “In a highly volatile global market, L’Oréal Travel Retail had a good year and strengthened its leadership in the distribution channel. “Digital
technology is
transforming and galvanising travel retail, particularly where millennials are concerned. “The channel is also becoming
more accessible thanks to the development of low-cost airlines, and is growing to handle the surge of new middle class consumers – especially Chinese customers, whose numbers are slated to double by 2023.”
Group sales results The L’Oréal Group reported sales of €25.84bn in 2016, +2.3% based on reported figures, +5.1% at constant exchange rates and +4.7% like-for- like. Jean-Paul Agon, Chairman and CEO of L’Oréal, believes that this result accurately reflected another ‘good year’ for the company. “L’Oréal achieved another good
year, with a significant growth in sales and robust profits. “In a generally favourable
cosmetics market, the group has once again accentuated its
worldwide beauty leadership thanks to market share gains in its three main geographic zones.” According to Agon, all divisions
recorded sales growth, especially L’Oréal Luxe which continues to ‘significantly strengthen its positions’. The Active Cosmetics Division also performed well, winning market share in numerous locations.
Ecommerce sales +33% In terms of performance analysis by region, last year L’Oréal accelerated sales and increased its lead in North America. The Group further ‘accentuated its leadership’ in Europe, outperforming the market despite the difficult situation in France. Growth in New Markets remained ‘solid’. Chiming with Boinay’s comments,
Agon also highlighted the company’s ecommerce success. “2016 was also another year that strengthened L’Oréal’s leadership in connected beauty. Our ecommerce sales rose by +33%, and the digital dynamism of our brands – in both communications and services – means they can develop increasingly strong and personalised interactions with consumers. “All in all, the fundamentals of
L’Oréal are unique advantages in the bright new world of beauty that is emerging: clearly defined mission and strategy, highly engaged expert teams, a global flotilla of emblematic
“Our ecommerce sales rose by +33%, and the digital dynamism of our brands - in both communications and services - means they can develop increasingly strong and personalised interactions with consumers.”
Jean-Paul Agon, Chairman and CEO, L’Oréal
brands, a long-haul investment in research and innovation, a critical engagement in digital, a unique, flexible and agile organisation, and a strong entrepreneurial culture. “In an economic context that is
still volatile and uncertain, L’Oréal is confident that it will once again outperform the beauty market in 2017 and achieve another year of sales and profit growth.” «
Giorgio Armani invited travellers to visit ‘Studio Profumo’, a travel retail event in May at Dubai Airport (pictured).
Biotherm and Copenhagen help people to ‘#LIVEMORE’
The Biotherm skin care brand showed off its new ‘#LIVEMORE’ experience in April to host what it describes as ‘an exceptional event’ in its new corner at Copenhagen Airport, encouraging passing passengers to stop at the shop to receive a two-step personalised diagnosis. The company says that its new retail
expression is a ‘perfect illustration’ of the brand’s new concept, which was unveiled last year through its online platform “#LIVEMORE” (http://livemore.
biotherm.com/). This follows the unveiling of a redesign
of Biotherm spaces in travel retail at Gebr. Heinemann’s stores in both
JUNE 2017
Copenhagen Airport hosted a Biotherm event to help people get the '#LIVEMORE' experience.
Copenhagen and Oslo airports. The ‘makeover’ and new logo is
apparent at the entrance to the new Copenhagen Airport Biotherm stand, featuring trademark aquatic blue and highly prominent visuals outside the store to attract travellers’ attention. The company said: “As soon as
customers enter the Biotherm space, they realise simply by glancing around that all the elements here have been built around the ideas of well-being and conviviality, a genuine ‘Skin Fit Studio’. “The clear and effective signage invites
them to freely explore the brand universe and enables them to very quickly spot best-sellers for men and women, the latest launches and, Life Plankton (TM), Biotherm’s signature ingredient.”
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