THE BEAUTY REPORT: TOP 5 BY ADVANTAGE Top 5 suppliers ranked by retailers


According to benchmarking specialists Advantage International, there was a downturn in retailers’ ‘overall satisfaction’ of their relationships with beauty supplier partners between 2015 and 2016. Charlotte Turner presents this special report, created for TRBusiness.


G


lobal experts in business relationship measurement, Advantage


June 2017 20


YEARS 1997-2017


conducts


benchmarking research studies in over 40 countries, tracking and monitoring trends in business relationships


Richemont moves for 5% Dufry stake


for numerous


industries; including the duty free and travel retail industry. In a special report for TRBusiness,


Advantage was able to provide a ranking of the Top 5 suppliers as ranked by DF&TR operators in their proficiency as business partners, measured via numerous metrics [these are outlined on the Advantage website here: http://www.advantagegroup. com/products#report]. In top position for 2016 is Puig


followed by Parfums Christian Dior in second place. Dior is followed by L’Oréal in third, Coty in fourth and finally P&G Prestige. In the company’s analysis of the


beauty suppliers, Advantage made these observations: “When we compare the aggregated average performance of the fragrance & cosmetics category between 2015 and 2016, we see a downturn in overall satisfaction. “Perhaps not surprising as word


of mergers and integration swept through the category.” According to Advantage


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marketing, specifically buoyed by the aggressive merchandising and marketing of new product launches. “The determining strength of


Also inside


International’s research, most of the performance areas measured experienced a decline outside of ‘personnel’. However, one noticeable highlight for the category is its continued strength in consumer


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the category comes through in the quality of contact retailers have with the supplier personnel, who are creating and sustaining a climate of cooperation and trust with their business partners,” adds Advantage. “One area which is improving,


quite significantly, is the support provided to the operators’ digital strategies.” It appears that the category’s


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biggest weakness stems from the operators’ frustration in the proficiency of the supply chain, order cycle times and the decline in the accuracy of orders; this practice receives the lowest evaluation across all measured metrics. “Opportunities exist in business


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Advantage International's Benoit Douguet & Nestor Sanajko prepared this special report for TRBusiness.


JUNE 2017


development and planning as low evaluations from operators covet dissatisfaction in the lack of valuable insights provided by suppliers,” reveals Advantage. “Additionally, they note a lack of objective category perspectives. Furthermore, managing retail discount promotions may not be in the strategy of most suppliers and the data confirms this with low scores.” «


TRBUSINESS 41


TALLINK’S MAGNUS SKJÖRSHAMMER | TFWA ASPAC REVIEW | SKYSERVICE FORUM | FTE & BARTA PREVIEW | ADVANTAGE INTERNATIONAL | L’ORÉAL | ESTÉE LAUDER | COTY | P&G | LVMH | CHANEL | M1ND-SET | PVM | MARS | RICOLA | HARIBO | FERRERO | NOW & THEN


“The determining strength of the category comes through in the quality of contact retailers have with the supplier personnel, who are creating and sustaining a climate of cooperation and trust with their business partners.”


Advantage International


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