A NOTE FROM ARGENTUM
PRESIDENT & CEO James Balda
jbalda@argentum.org
Working to Provide the Best Resident Experience
“People will never forget how you make them feel.” That was the sentiment shared by a senior living resident who participated in a new resident focus group at the 2017 Argentum Senior Living Executive Conference held in May. Everything we accomplish together in senior living aims to improve the overall resident experience and provide the best “feel” for residents. At Argentum, we continue to connect with leaders across the industry to ensure we are working toward solutions that benefi t senior living residents.
We want to thank the more than 2,700 senior living professionals representing over 6,800 communities who joined us in Nashville for the 2017 Argentum Senior Living Executive Conference to share forward-thinking ideas and engage in meaningful discussions. Your commitment to how you make residents feel in your communities is what makes the diff erence every day. In this issue of Senior Living Executive, The Resident Issue, our focus is on the senior living resident and how we can be more informed to better understand their needs. You’ll read about how senior living communities can improve overall care and operations by looking to the science of aging. Research shows that our senses change as we age, and that knowledge can be used in community settings to provide better environments and service for senior living residents. You’ll also learn about how some communities are looking at the “prospective family” in addition to the prospective resident when it comes to sales and marketing. Including a future resident’s family members, especially adult children, in the sales process is critical to the success of the transition before, during, and after they become a resident. Additionally, you’ll see a recap of the 2017 Argentum Senior Living Executive Conference including highlights of several award recipients who are leading examples of dedication and excellence in senior living. Whether it’s learning how to more eff ectively communicate with a memory care resident or where to fi nd elder abuse resources, in this issue you’ll fi nd articles designed to help you provide improved care and service for residents in your community. Be sure not to miss “The Heart of Senior Living” spotlight—you’ll gain insight from actress Kimberly Williams-Paisley on her family’s personal journey and what she wishes she had known about her mother’s early on-set dementia diagnosis and disease progression.
– Jessica McKay Editor
CHIEF OPERATING OFFICER Maribeth Bersani
mbersani@argentum.org
CHIEF FINANCIAL OFFICER Gina Mamone
gmamone@argentum.org
VP, PROGRAMMING & INNOVATION Nathan Nickens
nnickens@argentum.org
VP, MARKETING Jaclyn Vann
jvann@argentum.org
VP, BUSINESS DEVELOPMENT Brad Williams
bwilliams@argentum.org
VP, GOVERNMENT RELATIONS Paul Williams
pwilliams@argentum.org
DIRECTOR, GOVERNMENT RELATIONS Alexis de Armas
adearmas@argentum.org
PAC MANAGER Neil Cohen
ncohen@argentum.org
DIRECTOR, MEMBER SERVICES Kari Horesky
khoresky@argentum.org
OFFICE MANAGER/ EXEC. ASSISTANT Rosa Montgomery
rmontgomery@argentum.org
PROFESSIONAL DEVELOPMENT AND EDUCATION MANAGER Robert Oliveri
roliveri@argentum.org
EDITORIAL EDITOR
Jessica McKay
jmckay@argentum.org
SENIOR MANAGER, PROGRAMS AND RESEARCH Sharon Cohen
scohen@argentum.org
PUBLICATIONS MANAGER Vatrice Chestnut
vchestnut@argentum.org
ART DIRECTOR Rose Thai
rthai@argentum.org
ADVERTISING SALES DIRECTOR Scott Narug 312.673.5974
snarug@argentum.org
SUBSCRIPTIONS 703.562.1179
PROGRAM COORDINATOR Kayla McAlindin
kmcalindin@argentum.org
STAFF ACCOUNTANT Olivia Wilson
owilson@argentum.org
Senior Living Executive, Volume 24, Number 3 (print ISSN 2161-6698, online ISSN 2161-671X) is published bimonthly by Argentum, 1650 King Street, Suite 602, Alexandria, VA. Periodicals postage paid at Alexandria, VA and additional mailing offi ces. Argentum member companies receive subscriptions for staff as part of their membership. Free controlled subscriptions are also available to qualifi ed individuals in the senior living business.
POSTMASTER: SEND ADDRESS CHANGES TO Senior Living Executive, 1650 King Street, Suite 602, Alexandria, Virginia 22314 703.894.1805. Printed in USA. Copyright 2017. Prior to photocopying items for educational classroom, internal, or personal use, please contact the Copyright Clearance Center, Customer Service, 978.750.8400, 222 Rosewood Dr., Danvers, MA 01923 or check CCC Online at
www.copyright.com. Senior Living Executive will not be responsible for the return of any unsolicited manuscripts or photographs.
Copyright ©2017 Argentum. All rights reserved. No part of this publication may be reproduced or transmitted in any form—print, electronic, or otherwise—without written permission from Argentum.
ISSUE 3 2017 /
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