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FUNDRAISING – Step-by-step 100 club


l SECURING PARTICIPANTS: Take advantage of captive audiences at parents evenings, sports days and PTA events to recruit members. If these aren’t running this year, don’t forget communication channels such as newsletters, emails, websites and social media. These are all excellent places to advertise, providing the type of lottery you run permits this. When families leave the school, you will need a strategy for keeping numbers topped up, so organise extra drives around those times to keep numbers consistent.


Licensing


On the day: It’s important that the winning number(s) are drawn


in public. Use a random number generator and ask if the draw can be held as part of an assembly or staff meeting, or draw it live on Facebook. Publish winners’ names (if permitted to do so) on social media, in the school newsletter and on the school website.


After the draw: Payments to winners should be made promptly, either


via cheque or bank transfer. If you decide to pay the winner in cash, it’s advisable to have a member of staff present to witness the exchange.


There is no specific legal definition in the Gambling Act for a 50, 100 or 200 club. These clubs exist to promote lotteries for a ‘good cause’ (lotteries cannot be run for private or commercial gain). The rules that apply depend on how you promote your lottery. Typically, 100 clubs are small in scale and operate under the rules of a ‘private society lottery’ or a ‘small society lottery’.


PRIVATE SOCIETY LOTTERY: Private society lottery tickets must only be sold to members (check your constitution to verify membership) and to people on the premises used in the administration of the society (i.e. your school). Private lotteries must comply with advertising conditions, which state that ‘no advertisement may be displayed or distributed except at the society premises, nor may it be sent to any other premises’. The Gambling


Commission says that sending a letter home to parents constitutes promoting or advertising a lottery and would therefore not be permitted. Given that there is no provision in law for a private society lottery, it’s imperative that you have a strict set of rules and procedures in place in case a dispute should arise.


SMALL SOCIETY LOTTERY: You do not need a licence from the Gambling Commission, however you will need to register with your local licensing authority, who may want to see a set of rules before considering an application. A financial return must be submitted within three months of the latest draw. With a small society lottery, you can sell tickets to anyone aged 16 and over, not just those within the school community. l For detailed advice on what you can and can’t do, visit gamblingcommission.gov.uk


pta.co.uk SPRING 2021 41


l WHAT TO CHARGE: Most PTAs charge £12-£24 per number, per year, which is equal to £1-£2 per month. Generally, 50-60% of this will go into PTA funds, and the rest is paid out in prize money, often with a first, second and third prize. Some PTAs offer a higher percentage of winnings for their summer and Christmas fair months to up the stakes, and some don’t draw during July and August. Subscribers can buy more than one ticket, but you may wish to put a limit on how many numbers per family/household, to give more people a chance to play.


l RULES: Your rules should ensure participants are aware of the purpose of the lottery, how it is run and by whom, when each draw takes place and how winners’ details are published. You should also detail what happens in the event of a dispute, of if a participant misses a payment or a winner can’t be contacted, and so on.


IMAGE: PIALHOVIK/ISTOCKPHOTO.COM


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