If you lack formal training or extensive experience, it can be hard to know what’s best for your PTA. Fortunately, there are people who do this for a living. Carol Rogerson talks to some charity pros about what works for them
Your PTA doesn’t run expensive TV campaigns or send glossy leafl ets to thousands of potential donors. You don’t have an expensive website – you’re lucky if you have one at all – and you don’t have any paid staff, but your PTA is a charity (or charitable institution), which means your basic mission is the same. ‘Charities bring together people who care about a cause, so they
