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A PTA INSPIRATIONAL READ


Tell a different story W


As a fundraiser, Lucy Gower soon discovered that storytelling was her most powerful tool. She explains how PTAs can develop their storytelling skills to make change happen


hen you tell people you’re a fundraiser, they eye you with caution. I discovered this when I worked for a


large children’s charity. People would back away while at the same time telling me how they already gave donations to a variety of causes, before politely exiting the conversation. So I stopped saying I was a


fundraiser. I started talking about the impact my fundraising made. When I


28 SPRING 2021 pta.co.uk


said I worked to protect children, it opened up conversations rather than closed them down. When I realised that fundraising


wasn’t about a grubby ask for money, but about making change happen, my fundraising results improved. When I was proud of the difference my fundraising made, I became more confi dent about asking people to donate. And when I learnt that good fundraising is about giving people


the opportunity to make a difference to something they care about, my success increased again. Charity fundraising is not just about


asking people for money, it’s about inspiring people to make change happen. Fundraising is about building relationships. The vast majority of people want to help others. People give to people – and it makes us feel good. Other parents want the best for their children; local organisations and community groups want to help the communities that they serve. The reality of fundraising is that it’s


easier said than done. You can’t expect anyone to just give because you ask them (even though not asking is the single biggest reason people give when asked why they don’t donate to charity).


IMAGES: ALEXBRYLOV/LIGHTFIELDSTUDIOS/SAMOHIN/ISTOCKPHOTO.COM


A PTA INSPIRATIONAL READ


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60