VIRTUAL FUNDRAISING
Planning events is tricky when the guidelines on public gatherings are constantly shifting. Here’s our pick of safe activities that can be run online
Run a text raffle
There are several benefits to this fundraiser: you can hold it at any time, it’s significantly less work than a traditional raffle, and your supporters can text to enter from across the UK. Digital fundraising charity DONATE charges a 4.5% admin fee to hold a text raffle on behalf of your school charity (PTA or school fund). Raffle ticket prices are set at between
£1 and £10. All you need to do is choose a one-word name for your raffle and people then enter by texting the word to a five-digit number. An automated draw
42 AUTUMN 2020 FundEd
takes place on a date chosen by you. Online prizes such as cash donations,
vouchers and entry passes to local attractions are ideal for a text raffle, so ask your local business community for support. Remind businesses that the raffle will help publicise their goods and services, as well as giving them positive publicity, and then promote the raffle as widely as you can. Don’t forget that you’ll need a local
authority licence, just as you would with a physical raffle. nationalfunding
scheme.org/sms-text-giving/
Hold a virtual
balloon race This eco-friendly alternative to a traditional live balloon race has gained popularity and momentum since our write up in FundEd’s spring issue. The race takes place entirely online, avoiding issues with litter or balloons endangering wildlife. Straightforward to set up, the ‘race’ uses real weather data and geographical positions on Google Maps to create a realistic event that participants can follow virtually. Participating schools have
the chance to win national prizes – such as £500 in cash, an iPad and Waterstones vouchers – from organiser
ecoracing.co, and they can choose to supplement these with their own local prizes too. To encourage participation and make your race more fun and competitive, you could try setting up teams of classes, families and workplaces. Participants pay an
appropriate charge (around £3 for an individual balloon), and can decorate and personalise their balloon online prior to the race. You can increase support by creating a build-up to the launch, and sending text reminders and updates on the progress of the race (usually run over one week).
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