Fundraising
HOW WE DID IT
n Set up an impactful online crowdfunding campaign (right and bottom right) n Launched the campaign with an appeal video made by students n Sent out an awareness-raising appeal letter to parents and businesses, as well as other organisations locally n Set up a rewards scheme to encourage supporters to donate larger amounts n Sixth formers organised a sponsored unofficial record- breaking event n PTFA ran a quiz night (right) n Kept up momentum by using social media Below: works in progress Far right: the finished building
available for hire to local arts and theatre societies, orchestras, groups, and indeed other schools. Not only would this address a shortage of performance and rehearsal space locally, but we would be able to raise revenue from lettings and services such as theatre ticketing, an interval bar and courses in the holidays. We launched the appeal with
a video created by our sixth-form media students, which we uploaded to our crowdfunding page and school website. DonateMySchool produced a fundraising appeal letter that we sent out to the school community, asking them to donate online, and to pass on details of our appeal to their own social media networks of family and friends. To help incentivise donors,
DonateMySchool suggested we set up a rewards scheme, along the lines of those run by professional theatres. This included a mention in theatre programmes if you donated £50, and your name on the patrons’ board and an invitation to a champagne reception for
34 AUTUMN 2020 FundEd
donations of £500. Any donors contributing £5,000 in sponsorship would be thanked in permanent signage in the foyer and mentioned in all advertising for two years. The campaign ran from October
2019 to the end of March 2020 and we were absolutely thrilled to reach our target. We received donations from many different stakeholders. Parents were probably the largest source of funds, though many of our suppliers and local businesses each gave between £200 and £4,000. Our local ward councillors gave
the first donation (of £750) and we also received two large donations of £5,000 – one from a local business
and another from a parent. In addition to the crowdfunding
appeal, our PTFA ran a very successful quiz night and our sixth-form students organised a sponsored unofficial record- breaking event. We did experience a bit of a lull in fundraising midway through and we had to really work to keep up the social media campaigning. However, work on the project is now well underway, and the students can’t wait to perform in their new theatre.’ Lynne Moore, head of operations and business development, Furze Platt Senior School, Maidenhead, Berkshire (1,400 students)
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