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AUDIT YOUR FUNDRAISING


Carrying out a fundraising audit is an effective way to gauge success and identify future income sources. Here, Lindsey Marsh, author of The School Fundraising Handbook, shows you how


1 The fundraising plan A good fundraising strategy should align with your school improvement plan and include a wish list of resources and projects you want to prioritise. It should set goals and outline activities for the year so that you have a clear direction and timescale for fundraising activity. How effective is your current plan?


Are you regularly monitoring progress and making adjustments where necessary?


2 People potential


People are your most important resource for fundraising – and you have many groups to draw on, from parents and PTA/ Friends groups, to enterprising current pupils, staff,


alumni, governors and trustees. Look at how you involve these groups currently. Identify what works well and look for untapped reservoirs of goodwill and skills. Do you have a talented manager or teacher who could bring in revenue by speaking at events or providing training? Could students set up a fundraising club?


FundEd AUTUMN 2020 21


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