T
he digital anthropologist Brian Solis once commented that ‘social media is about sociology and psychology
more than technology’. This should be good news for people who say they don’t engage with social media because they just don’t ‘get’ the technology or have a smart enough phone. Instead, Solis argues that ‘as an umbrella term, we should think about social media and mobile behaviour as it relates to psychology, anthropology, communication, economics, human geography, ethnography, et al. After all, everything comes down to people’.
CPD CORNER
TWEETING BEGINNERS
FOR
Twitter can open up new opportunities for promoting your school – and also your fundraising. Seasoned tweeter Helen Burge explains how to use it to your advantage
24 AUTUMN 2020 FundEd
Support network If you were to describe yourself as a social media statistic, what would you be? An outlier with limited or zero engagement? Or a digital native with accounts across multiple platforms, for professional and personal use? Are you a planner who takes a strategic approach to what and when to tweet and retweet professionally, or do you thrive on the informality and spontaneity that social media offers? Most importantly, is Twitter working for you? Professionally, I use social media
platforms a lot, mainly Twitter and LinkedIn. My strategy is to build a network with other educational leaders – not just school business leaders and not just in the UK – in order to gain exposure to a wide variety of views and experiences. It’s my own version of ethnography! I’m also an active member of #SBLTwitter, an informal network of approximately 300 school business leaders that I use to: ■ fi nd new ideas, inspiration and recommendations ■ receive and offer advice ■ build networks ■ access informal CPD ■ share workload (Twitter comes into its own when people highlight key points from research, DfE press releases and educational news) ■ ask questions ■ give and receive moral support and reduce feelings of isolation ■ read interesting blogs, which increase my understanding of common issues and themes ■ follow suppliers/contractors, as well as staff from other schools.
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