Support
6 Fundraising events and activities Assess effort versus income for key activities in your fundraising strategy over the past year. Identify what has worked well and why, and use this success as the cornerstone for your future strategy. Going forward: ■ Look at how to build on your achievements. Turn to FundEd and PTA+ Magazine for ideas. Identify curriculum-related fundraising opportunities that will bring teaching staff on board and help you meet you SIP targets, such as sponsored spelling bee competitions and readathons. ■ Consider initiatives that keep on giving, such as tuck shops, lotteries, raffl es, school merchandise, loyalty card schemes and vending machines. Plan to boost fundraising efforts with campaigns across the school to create competition and fun for pupils – schemes such as Cash4Coins (
cash4coins.co.uk) and Bag2School (bag2school), and supermarket token or voucher schemes all work well.
7 Identify opportunities
for giving Look at what you currently have in place and assess how well it is working in relation to your wish list and longer term fundraising.
Going forward: ■Use your wish list to identify what you want to achieve, who you want to approach and how you are going to raise awareness. Businesses can support your school through sponsorship,
employee volunteering, product donations, free consultancy or free use of facilities. Improve your chances of success by asking for help during off-peak periods or linking with initiatives that businesses are involved with (such as joining with a solicitors’ fi rm during the Free Wills Month campaign in October
Going forward: ■ Consider how to attract and retain potential supporters and donors (See page 30 for how to build a supporter base). ■ Set up opportunities for people to make donations (one-off or regular), or perhaps leave a gift in their will. Consider approaching employers about setting up a payroll giving scheme, which enables people to donate from their gross salary before tax:
gov.uk/payroll- giving. Assess the potential for supporters to donate unwanted shares through ShareGift (
sharegift.org). Bear in mind that ShareGift’s usual donation to a nominated charity is around £500, so income from shares may not feed through until enough people have donated enough shares. ■ Check easy wins. Do you have donation buttons on your school website? Is your PTA claiming Gift Aid on eligible donations? Are you earning commission through affi liate schemes, fundraising search engines and shopping platforms? Are you using crowdfunding sites for your wish list campaigns? Have you registered with sites such as eBay for Charity (
charity.ebay.co.uk)?
8 Wider partnerships Review how well you are currently utilising the fundraising potential in your community. Is there the opportunity to do more?
(
freewillsmonth.org.uk/). ■ Explore other options. Could you talk to shopping centres about fundraising on their premises? Are you working with sports clubs, Lions Clubs or Rotary Clubs to develop fundraising opportunities? Could local dancing groups and slimming clubs hold raffl es on your behalf?
9 Benchmarking You are no doubt already buying strategically and trying to save money where you can (see Procurement Dos and Don’ts on page 51 for more tips). You can make comparisons on your overall balance of income and expenditure with other schools by using the government’s fi nancial benchmarking scheme (schools- fi
nancial-benchmarking.service.
gov.uk/) This helps you gauge how well your resource allocations are working and whether you can make improvements by doing things differently. See also
gov.uk/ guidance/schools-fi nancial- effi ciency-fi nancial-benchmarking. Similarly, you can benchmark
your fundraising progress using the framework of this FundEd audit. It can help you assess how well you are utilising current opportunities, and assist you in identifying areas for growth. It can also be used as a tool for gauging your success in comparison to other schools across a range of fundraising categories, and for collaboration on challenges and ideas. Good luck!
FundEd AUTUMN 2020 23
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