Cover story


It’s been a year of uncertainty, with the only constant being the need to adapt to rapid change. Justin Smith envisions the road ahead, while Jane Hughes looks at how we can learn from others


S


chool business leaders and fundraisers all over the country have undoubtedly had to grapple with new


ways of thinking, working and communicating in recent months. Priorities shifted, fi rst with the move to home-schooling and then with the return to a very different classroom environment.


It’s now clear that Covid-19 is


more than just a bump in the road: its effects could be long term. In this new climate, schools need to revisit – and possibly rethink and reposition – their approach to fundraising. Every school will fi nd its own way forward, of course, but there is always plenty to learn from the routes taken by others.


FundEd AUTUMN 2020 15


IMAGES: SPICYTRUFFEL;MICROVONE;DENISKRIVOY; TEDDYANDMIA/ISTOCKPHOTO.COM


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