78 MARKET YOUR BUSINESS
CONTROL ALL YOUR
SALES CHANNELS FROM A SINGLE PLATFORM by Sam Fletcher
Managing director, 21Digital
The shift to digital is accelerating faster than ever before.
In almost two years of lockdowns, restrictions and uncertainty, the world of digital continues to play a more important role than ever in helping businesses just like yours to stay connected with your customers, and streamlining your day-to-day operations - saving you time, effort and money in the process.
But with more and more ways for you to reach your customers - with sites like Amazon, Etsy and eBay working alongside your own site - and various pieces of software running your backend operations, it can soon become overly complex and unwieldy.
The answer is integration, bringing everything together with a single piece of software handling everything from your accounts software to warehouse fulfilment and shipping couriers - all the way up to your customer relationship management suite.
Not only does this allow you to wave goodbye to the hassle involved
in manually inputting data, or managing your presence on each separate channel, but it makes it extremely easy to future-proof it all.
A custom web experience tailored to your needs saves you time and hassle while boosting your operational efficiency, giving you more freedom to focus on the day- to-day running of your business.
That’s exactly where we can help here at 21Digital. We don’t just create shop fronts; drawing on more than 18 years of specialist web design and development expertise, our team create award- winning, multi-channel commerce experiences on Magento 2 and WooCommerce platforms, driving sales and maximising profits for B2B and B2C customers alike.
We take care to keep all of our skills under one roof, ensuring that we retain total control over every aspect of your project - which enables us to build fast and flexible solutions, tailored to your specific needs.
NOW’S THE TIME TO INVEST by Chris Durham
Commercial director, Ronset
For many businesses, the last couple of years have been unbelievably tough, a time to tighten the belt.
When assessing costs, there’s investments that drive the business forward and outgoings which merely deplete the bottom line.
Quite often, marketing is mistakenly lumped into the latter category and its budget is one of the first to suffer the chop.
But communicating with your current and potential customers is one of the most important factors in keeping money flowing in.
The reality is, if you’re not on the offensive, you’re quickly forgotten. If you’re not informing and reminding people what you do, why they need you and why you’re the best option - through brochures, flyers, magazine articles, adverts, whatever it may be, then it’s your competition they’re hearing it from instead of you.
I know it’s very easy to tell others to open their purse, but we did it
ourselves - and the rewards have been huge.
We invested heavily in new technology, the latest flatbed printer. Then we put the message out there that our printing was now faster, better quality and far greener than before.
A new saddle stitching machine is not only faster but opened up options for far more diverse products such as A4 landscape brochures, popular amongst the construction and estate agency sectors.
This led to us being assigned as a preferred supplier to the NHS, and the floodgates soon opened. They wanted posters, floor stickers, window stickers, pull-up banner stands, and so much more. Our investments were richly rewarded.
Call our team to learn more about how our wide range of print products can help get your business noticed and help you to achieve your goals.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88
