LUXUS DESIGN IS JUST WARMING UP
LUXUS DESIGN RETAIL AWARD WINNER
Luxus Design claimed the Retail Award trophy on the strength of its recent success: doubling revenues and growing from a team of two to ten. But these are only early days for the young company, founded in 2018, and much more growth lies head.
The story so far reads like this: Luxus Design was founded as the umbrella company for Just Radiators, Just Baths, and Just Bedrooms. It offers a premium service online and in person, curating the finest products from leading brands.
The Covid-19 pandemic presented two opportunities: the first, the public under lockdown increased its spending on home improvements. The second, the rapidly growing popularity of ecommerce.
To capitalise, Luxus Design invested significantly in recruitment, and marketing tools such as market research, search engine optimisation, digital marketing, live website chat functionality, price and competitor research.
The company also invested in its Preston showroom, including a £10,000 investment in a games room to support employee wellbeing, as well as constant monthly investment in new display products to attract and retain customers.
A £250,000 investment in a new 2,500 sq ft warehouse operation in Preston increased stockholding capacity to 10,000 radiators, enabling the team to offer next-day delivery and same-day collections.
As a result, the company has so far earned a 97 per cent ‘excellent or good’ rating on independent reviews website Trustpilot.
However, the pandemic also presented its challenges, not least to a stretched supply chain where products were soon in short supply. Luxus Design negotiated excellent terms and developed strong relationships with supply chain partners, enabling it to continue offering an industry-leading selection of products where other businesses ran out of stock.
The radiators division proved especially popular and Luxus Design then launched its own range, Lux Heat, to offer customers designer- style products at entry-level prices.
Our hard work has paid
off and we’re extremely proud of what we have achieved so far
“ The speed at which our business is growing is unbelievable. Back when we started we could never have imagined where we’d be today, but our hard work has paid off and we’re extremely proud of what we have achieved so far.
Lancashire is where it all happens, so we’re thrilled to have been recognised by the Red Rose Awards and to have been named the stand-out company in the middle of so much incredible business success.
That said, we’re only just getting started and can’t wait to share the next chapter of our story at next year’s awards!”
Dave O’Keefe, marketing director
It was on the back of this success that the Red Rose Awards judges selected Luxus Design as the top retail business. And the radiators division has continued heating up, taking the company to higher levels still.
The management team has recently completed the purchase of two radiator retailers, including its largest competitor. The deal sees the team grow to 16, as well as strengthening its product offering, supplier relationships and brand visibility.
The company’s initial goal was to double in size, and this deal achieves that ambition.
“This is such an exciting time for our business,” said marketing director Dave O’Keefe. “This deal really puts us on the map. There is nobody doing what we do that’s bigger, or who does it better.”
The next goal is to double in size again.
“That’s our ambition and I’ve no doubt we’ll do it,” said Dave. “We’re not stopping here!”
What the judges said: “We felt this business has a tremendous digital strategy for growth and have built a brilliant online business.
The leadership team have shown the potential that can be generated through creating a working online ecommerce model. They have a proven record of accomplishment for sales and profit as well as a brilliant plan for future growth.”
www.luxusdesign.co.uk LANCASHIREBUSINESSVIEW.CO.UK
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