Why SaaS Companies are emerging as leaders of new professional networks

What does a “professional network” look like for you? Formany, LinkedInmay come tomind.

LinkedInwas the first of its kind tomarketwith itsmodel of the professional network effect. Nowin its 16th year, LinkedIn has been around longer than Facebook and has outlived its socialmedia peers - Friendster andMySpace. We take a look at its successes, it’s shortcomings andwhatwill take its place in the newworld ofwork.

Before LinkedIn, therewere CVs, career fairs, networking events and professional organisations.Many ofwhichwere cumbersome, elitist or exclusionary. LinkedIn offered up a platformfor anyone tomake a professional profile and connectwith business contacts, recruiters, hiringmanagers, potential employers and employees.

WhatMade LinkedIn Successful?

LinkedIn hasmaintained an enduring network effect due to a steady streamof students and recent graduates entering theworkforce each year. In the past itwas normal for individuals to have a job for life, but the last fewdecades have seen job-hopping and career changes as trends on the rise, therefore increasing the levels of engagement on LinkedIn’s professional network.

The platform’s businessmodel allowed for it to be highlymonetizable beyond traditional advertisements,with its option to charge job seekers and businesses for a premium subscription to unlockmore insights and capabilities.

TheNewWorld ofWork

Creative expression, online influence and extreme optionalitymanifesting as remotework,


calendar flexibility and the freelance economy are redefining theworld ofwork aswe knowit. Anyonewith aWifi connection, some spare time and a splash of creativity can build just about any type of tech-enabled business. The gig economy is exposing a need for better finance and productivity tools for self-employedworkers and companies using subcontractors.

What Are LinkedIn’s Shortcomings?

Theway individuals present themselves on LinkedIn centres around a digital CV that showcases a snapshot of their professional credentials. However, this format fails to reflect other insights on an individual's true potential for a job role.

For example perseverance, collaboration skills, “side-hustles” and professional skills developed during spare time. Although LinkedIn has the ability to link to Dribble, Github, Substack, Behance and others, its initial CV format is lagging behind the information gained from emerging newplatformswhere you can share skills and have a thriving community critique yourwork.

TheNewCommunity-Led Professional Networks

SaaS (Software as a service) tools that invest in community are delivering amore enticing and valuable experience for their users. These professional networks have an emphasis on shared interests, peer education and collaboration. Let’s look at some examples: for developers ▶ Girlboss for female business owners ▶ Figma Community for designers ▶ Okappy for field servicework

These SaaS tools are able to deliver daily useful | February 2021 |

information to their users, paving theway as the leaders of newprofessional networks. Not only domost of these platforms have public facing profiles, but they also have the ability for users to sharework in the formof open-source designs, templates and projects. Okappy does this too with it’s editable job-sheet templates and ability to send and receive digital job-sheetswith videos and photographs of thework completed.

When the users of these platforms build up their portfolio or profile, growtheir following or network and contribute to the community via a forumor community chat, they build a personal track record that opens the doors for new opportunities.Many SaaS companies have seen this trend coming froma distance and have been adapting to towards it. The future ofwork is one of productivity, collaboration and creativity;where the platforms of everydaywork execution are transforming into the new professional networks for industries.


Okappy is a B2B network that rethinks how companiesmanage their day-to-daywork.While many jobmanagement softwaresworkwell within a company, Okappy’s B2B platformaims to share the benefits of improved communicationwith a company’s customers and subcontractors. Through itsMarket Network model, Okappy is kickstarting amore fundamental transformation of theway job management is delivered.

Okappy already has thousands of users on its systemwho are seeing the benefits through reduced paperwork and bettermanagement of their jobs. To learnmore about howyour company can embrace a newtype of professional network get in touch via their website.

Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80