NEWS KEY EVENTS
responsible, meaningful and honest experiences is disrupting the travel, tourism and education space. As such, brands need to find new ways in which to engage these digital natives where traditional marketing methods fail. In this session, chaired by Steve Lowy, chairman of the British Educational Travel Association (Beta), panellists will look at growth trends in the market, behavioural characteristics and, more importantly, share how to capture the interest of these digital natives.
a keynote presentation from Santi Camps, CEO of Mabrian, on how big data can help stakeholders understand travel trends in rural areas. This will be followed by a panel of experts in transportation, connectivity, financial technologies, innovation and rural development debating technological solutions and how collaboration, planning and tourism can respond to the challenges faced by rural development. Finally, ministers of
UNWTO & WTM Ministers' Summit: Technology for Rural Development 11:00-13:00 WTM Global Stage
The UNWTO & Ministers’ Summit will provide a practical platform for tourism leaders of
the public and private sectors
to share best practices and explore investment opportunities. After a successful
restructure last year, we continue to present our existing new format, which encourages open discussions and innovations. With the private sector crucial in setting the tourism agenda, we invite private sector leaders to a panel, followed by a round table where they will be joined by ministers. Moderated by Nina Dos
Santos of CNN International, this session will begin with
tourism will discuss strategies and policies in tourism to include more competitive and inclusive technologies that empower communities and foster sustainable development.
of women in the sector can be encouraged.
What’s Next for LGBT Travel in the 2020s? 13:30-14:30 UKI & International Inspiration Zone This workshop will uncover key trends that will define the landscape for travel businesses seeking to become part of the travel plans of LGBT travellers into the 2020s. The LGBT market has seen a rapid evolution that seems set to continue. This masterclass delivers valuable market data from Out Now’s
research programme and explains how education can be pivotal to creating market success, unlocking new
Learn.LGBT staff training for your business. Delegates will discover how their businesses can increase growth by more effectively understanding and meeting the needs of this valuable sector of the global travel market.
What's Next for the Best Part of Travel: Tours, Activities, Attractions & Experiences? 13:30-15:00 South Gallery Rooms 20 & 21 Digital, distribution and
How Can We Use Travel and Tourism to Stimulate Women Empowerment and Gender Equity in the African Continent? 13:30-14:15
Middle East & Africa Inspiration Zone According to statistics from the WTTC, travel and tourism contributes 10% of the world’s GDP and creates around 8% of the world’s employment. In Africa specifically, travel and tourism GDP grew by 5.6% in 2018, significantly above the African economy growth rate of 3.2%. According to UNWTO, women make up 60-70% of the total global workforce employed in the tourism sector, yet in Africa gender representation is still limited. This session, moderated by Alessandra Alonso, founder of Women in Travel (CIC), will consider how a greater participation
8 WTM OFFICIAL EVENT PREVIEW OCTOBER 2019
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