NEWS TRAVEL FORWARD
Property Management in a World of Rising Guest Expectations 14:45-15:15 TF Keynote Theatre Guesty’s head of strategic partnerships, Michal Freier, on techniques by which vacation rental businesses to ensure positive guest experiences, resulting in five-star reviews, and ultimately, return guests.
RoomCloud Connects You to Google Hotel Ads: How to Use Your Booking Engine to Get the Most from Google’s Metasearch 15:00-15:30 Product Showcase RoomCloud’s marketing manager, Silvia Gualano, gives tips for hoteliers to boost direct reservations on their website through Google Metasearch (Google Hotel Ads),which offers hoteliers and property owners the possibility to showcase and sell their properties on the biggest search engine in the world.
The Five Pillars of Technology-driven Traveller Engagement 15:15-15:45
TF Conference Theatre 2 Traveller engagement involves a wide variety of moving parts, across the customer journey and numerous online channels. In this session we use the example of a real airline to consider the five elements of success – from strategy setting, through brand advocacy, visualisation and outreach, sales and upgrades to delivering deeper, measurable levels of engagement and loyalty that work for both customers and the business.
from autonomous vehicles to in-car services, depends on a complex web of data and connectivity standards. Zenzic’s chief executive officer, Daniel Ruiz, (inset) looks at how the UK is responding to the challenge, offering a government-backed roadmap for smarter transportation; and how organisations from airports to municipal hubs, can engage with the roadmap in practical terms, to identify investment points, risks and opportunities.
The Zero-friction Customer Journey 15:15-15:45 TF Keynote Theatre The travel path to purchase is complex and friction in this process can be a big threat to travel companies. In this session, we hear from Facebook’s travel client partner, Siobhan McWeeney, on trends and insights to reduce friction in the customer journey, plus a showcase from easyJet to demonstrate how removing friction can lead to strong business.
Startup Competition – Heat 2 15:30-16:30 Startup Showcase The hottest startups in travel technology pitch their products and innovations to the Travel Forward Judging Panel.
Delivering New Experiences on Transformed Technology 16:00-16:30 TF Keynote Theatre Selina is a fast-growing accommodation chain bringing a new take on the notion of delivering accommodation, co-working and local experiences. Shaun Prime, Selina’s chief product officer, outlines how technology can be more
24 WTM OFFICIAL EVENT PREVIEW OCTOBER 2019
than a series of initiatives, but rather can be a foundation for innovation.
Golden Threads and Digital Twins: Orchestrating the Future of Ground Transportation 16:00-16:30 TF Conference Theatre 2 The future of ground
transportation, covering everything
3 Words to Get Travellers to Their Destination 16:30-17:00
TF Conference Theatre 2 How what3words – a clever way of identifying 3x3 metre locations – is
going much further to
provide a platform
What3words and South Korea-based Kakao have created Kakaomap
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