NEWS TRAVEL FORWARD
are the challenges and how to set strategy in response?
The Death of “Batch and Blast” Email 12:45-13:15 Product Showcase Personalisation is a challenge most marketeers face but none more so than travel. Some of the challenges we will look at are: what actually is personalisation, and what can we learn from other industries’ marketing techniques and apply them in this space?
Startup Competition – Heat 1 13:30-14:30 Startup Showcase The hottest startups in travel technology pitch products and innovations to the Travel Forward Judging Panel.
Data-driven Insights to Drive Decision Making; Advanced Analytics and AI in Booking and Operations 13:45-14:15
TF Conference Theatre 2 bd4travel’s CEO Andy Owen-Jones and Travel Republic’s commercial director Kashif Yamin look at using a real-mirror view of data reporting to enabling real-time insights about customer behaviours, in order to drive business value, be
more responsive and offer better services.
“I Don’t Need to Know What Time It Is in Tokyo”: Using Digital Channels to Give Travellers What They Want, When They Want It 14:15-14:45 Product Showcase Using insight from bespoke qualitative research and a substantial quantitative survey of independent travel operators, as well as case studies from leading travel brands, Wild Dog Design will dispel some myths and highlight how to take advantage of the full breadth of the travel purchase journey across digital channels.
Augmented England: Bringing Historic Cities to Life with AR 14:15-14:45
TF Conference Theatre 2 Leading-edge technologies such as augmented reality can seem like a solution looking for a problem, so how can providers ensure they meet a real need? We look at how England’s Historic Cities delivered a fun, exciting way for younger generations to explore their cities, lessons learned en route such as repeatability, the role of solid research, and future plans
including multi- destination tours.
KLM’s new business class lounge
Transforming the Digital Airport Experience for Business Customers 14:15-14:45 TF Keynote Theatre With its renovated flagship business lounge welcoming 5,000 visitors every day, KLM Royal Dutch Airlines recognised an opportunity to apply digital transformation to how this important group engaged with the airline’s facilities and services. In this session, the airline’s manager of digital airport services, Anette Schouls, will discuss what drove the change.
Succeeding in Open Innovation 14:45-15:15
TF Conference Theatre 2 Itai Green, founder and CEO of Innovate Israel, will lead this session on how established travel providers can act more like startups – including how to deliver on the goals of open innovation, what needs to be in place to implement it, and how to work with startups and other partners to gain benefit and keep pace with the cutting edge.
OCTOBER 2019 WTM OFFICIAL EVENT PREVIEW 23
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