NEWS TRAVEL FORWARD
how the guest acquisition platform is bringing openness to the hotel industry like never before.
What Do WTM, Rugby World Cup™ and Beyoncé Have in Common? Missed Opportunity 14:15-14:45
TF Conference Theatre 2 In this session Laura McNally, director of account management at IDeaS Revenue Solutions, will cover key strategies for hotels to optimise bookings, pricing and revenue around large global spectator events.
Monetising the Entire Travel Journey through Technology Partnerships 14:15-14:45 TF Keynote Theatre Expedia Partner Solutions’ head of digital marketing Gian Caprini reviews best practice in the booking journey, and looks at how technology is both driving a more personalised experience and enabling providers to connect with their customers at every stage.
Hyper-personalisation — Putting the Traveller Back in the Driver’s Seat 14:45-15:15
TF Conference Theatre 2 As organisations tussle with technology, they can become distracted from the core idea of giving consumers the ability to choose what they want, when they want it. In this session, Nezasa’s chief executive officer, Manuel Hilty, will consider the key pillars of how providers can deliver not just personalisation but hyper-
personalisation.
Responding to the Evolving Definition of Travel Retail 14:45-15:15 TF Keynote Theatre Hospitality providers today want to move from buying economic quantities of goods and selling them to consumers, to fulfilling their desires with a service they trust. Sabre Hospitality’s director of strategy and innovation, Olaf Slater (inset), considers the future of hospitality, exploring how consumer behaviour has been transformed through technology and how hoteliers can keep pace with technology innovation.
Personalisation & Pricing: Where CRM Meets Revenue Management 15:00-15:30 Product Showcase Cendyn’s Matt Curry presents on how a wide range of rich guest data can now be factored into revenue management models so that touchpoints throughout the guest journey can be optimised using different tech stacks and internal collaboration.
The Platformation of Travel 15:30-16:00
TF Conference Theatre 2 Today, seven of the world’s 10 most valuable companies and 60% of the “unicorn” billion dollar startups are platform businesses. With its foundational principles of connectedness and
28 WTM OFFICIAL EVENT PREVIEW OCTOBER 2019
scalability, the system seems ideal for driving innovation in travel, a highly complex, rapidly evolving industry with numerous stakeholders. What has been the impact of platforms on the customer experience? What opportunities will it deliver to the travel industry? Where are we on the way to platformation and what can we expect for the future?
Enhancing Revenue, Guest and Staff Experiences with AI: the Edwardian Hotel Story 16:00-16:30 TF Keynote Theatre While AI-enhanced communications may be a pipe dream for many, Edwardian Hotels has turned it into a reality. In this session, delegates will be able to meet Edward, the chatbot that works with Oracle Hospitality’s Opera
and other back-end systems to provide intelligent, engaging, guest and staff interactions.
Startup Showcase Final 16:30-17:00 TF Keynote Theatre Finalists in the startup pitching competition get their chance to present to the industry’s movers and shakers.
Final Panel: Rethinking Digital Transformation 17:00-17:30 TF Keynote Theatre Travel Forward’s programme and content director Jon Collins reviews what has been learnt across the two days, incorporating learnt insights, survey data and audience Q&A, bringing together speakers and panellists to ask what the findings mean to digital transformation strategy.
Edwardian Hotels is embracing AI to interact with guests and staff
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