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NEWS KEY EVENTS


studies, we look at this demographic’s relationship with airline brands. A survey of more than 3,200 “affluent millennials” in eight countries around the world has analysed how this demographic travels, how they engage with airline brands, and how to reach and connect with them as an advertiser. The study explores the importance of flexibility, customer service, and the onboard entertainment experience, as well as weighing up which brand values resonate most with this group.


Cultivating Strong Partnerships in an Increasingly Sceptical World 16:00-17:00 Americas Inspiration Zone Developing and maintaining


productive and healthy business partnerships is becoming more and more difficult. Our dependence on new technology; political and economic turmoil; our business moving faster than ever and changing faster than before; the increasing demands from customers and shareholders alike not to mention only having 24 hours in a day can all take their toll and as a result many partnerships fail or never get off the ground to begin with. Is the global scepticism so prevalent today signalling the end of true partnerships or conversely fuelling a greater need and a resurgence? Frank Belzer, senior vice-president of portfolio sales at Universal Parks and Resorts, will moderate this session.


in 2018, delivering profits of €292m on a fleet of more than 100 aircraft. Leading the business today is CEO József Váradi (inset, below), who has been there from the start. He was last seen at WTM five years ago, when his interview with John Strickland proved extremely popular, and interest is sure to be great this time too. The airline, which has always been a big player in the UK market, is now even more important here, having obtained a UK operating licence and establishing a base at London Luton Airport with 11 aircraft. There will be plenty to discuss, in conversation again with John Strickland, because Wizz Air has more than 250 new Airbus aircraft on order to fuel its growth plans, but it must also navigate challenges including Brexit and flight disruptions.


DAY 2 TUESDAY 5 NOVEMBER


Wizz Air CEO Interview 10:00-10:45 Europe Inspiration Zone Since its small beginnings back in 2004, Wizz Air has grown to become one of Europe's largest and most successful low-cost airlines. It now serves more than 40 countries from 25 bases and carried 34 million passengers


A Spotlight on Gen Z: What's Next in Youth Travel? 10:30-11:45 South Gallery Rooms 20 & 21 Generation Z has never experienced the world without technology or the internet, and they are changing the economy and the way in which business is done. They are Millennials 2.0. Last year, 305 million young people travelled to study,


work or tour. Their desire for more socially


OCTOBER 2019 WTM OFFICIAL EVENT PREVIEW 7


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