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News 06.11.18 TOURISM BOOM


Connectivity key to Buenos Aires growth


Jennifer Morris


LONG-TERM GOALS: Premier League legends Bobby Zamora and Rio Ferdinand joined the Cyprus Tourism Organisation (EU900) yesterday to announce fi nal details regarding their partnership with the new Parklane, a Luxury Collection Resort and Spa, in Limassol. Opening in early 2019, the resort will introduce its world-class Football Academy in partnership with Football Escapes, featuring coaching from former England internationals Ferdinand and Zamora, who will share their tips and techniques with the next generation of Premier League hopefuls.


Buenos Aires (LA450) is predicting a 5% rise in international visitors for 2018, thanks in part to new flights from airlines such as Norwegian. Gonzalo Robredo, director of the Buenos Aires Tourism Board, said the “most important” development for tourism to the Argentinian capital had been increased connectivity. “After so many years, finally the national government decided to open the skies and now we have more frequency and a wider range of prices,” he told TTG@WTM. Norwegian launched Gatwick to Buenos Aires flights this year and last month confirmed start dates for six domestic flights in Argentina. Meanwhile, December will see the start of a non-stop American Airlines


Egypt targets new markets


James Chapple


Tourists are returning to Egypt (AF240) “in good numbers” across a wider range of destinations than ever before, the country’s tourism minister has said.


Last year, eight million tourists visited Egypt. In the nine months to September this year, 55% of Egypt’s tourists came from the EU and 30% from Arab markets. The remaining 12% were from Asia and the rest of the world.


Egyptian minister of tourism Dr Rania al-Mashat told TTG@WTM the country was now targeting emerging markets such as China, Indonesia, India and Sri Lanka. Last month, Egypt launched its new inbound aviation incentive programme, which al-Mashat expects to “create an influx of new


Egyptian minister of tourism Dr Rania al-Mashat (centre) detailed the country’s aviation incentive scheme


flights to various destinations”. Egypt has been working with airlines since the start of the year to establish a scheme that is “open to everyone”, said al-Mashat, with airlines rewarded for the more flights they steer to Egyptian destinations. Additional incentives are available


to airlines putting on flights of six hours or longer.


Elsewhere, Egypt is gearing up to embark on a far-reaching programme to modernise its tourism offering next month, with a view to achieving all 17 of the UN’s sustainable development goals. These include


flight from Los Angeles to Buenos Aires, which Robredo said was not only “good news for the USA’s west coast”, but also for the Chinese market, which will connect through LAX “in a much better way”. The city’s latest annual international travellers figure is 2.55 million, and Robredo said the devaluation of the Argentinian peso represented a “window of opportunity” for the British traveller. “It will probably last for a while, making us maybe the most competitive destination in Latin America [in terms of currency],” he said. Elsewhere, Robredo said he was anticipating “a very big increase” in cruises in late 2019 and early 2020, after the local government committed to remodelling the port area “dramatically”.


action on climate change, gender equality and reducing inequality. Hygiene is another key focus following the deaths of two British tourists at the Steigenberger Aqua Magic Hotel in Hurghada earlier this year. An investigation by the Egyptian authorities concluded the couple, Thomas Cook holidaymakers John and Susan Cooper, died after contracting E.coli.


A programme will start in Hurghada, where more than 100 hotels will be audited, with plans to extend this to other Red Sea resorts. “Egypt is moving from recovery to rebound,” said al-Mashat. “2017 ended very positively. For 2018, tourists are coming back in good numbers. More importantly, they are coming to different destinations. Traditional destinations are seeing some competition.”


The long-awaited Grand Egyptian Museum at Giza is on course to open in 2020 - the only museum, said al-Mashat, to feature the Pyramids as a backdrop. The museum will host a “full” Tutankhamun collection featuring more than 5,000 exhibits, some yet unseen, which al-Mashat said would pair with trips to the Red Sea. A new “Sphinx” airport will also open near the museum.


06


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