Travel Forward What’s in store?
Analytics, mobile strategy and NDC are hot topics on the second day of the Travel Forward conference. Here is the schedule in full
8.45-9am Registration and refreshments
Francesca Benati
9.05-9.10am Welcome – Jon Collins, programme and content director, Travel Forward
Greg Webb
KEYNOTE 9.10-9.55am Impact of Technology on the Guest Experience: Understanding how disruptive technologies such as AI, biometric and robotics align with guests’ changing needs, with Greg Webb, Oracle Hospitality’s senior vice president and general manager
Nayan Peshkar
Neil Armorgie
10-10.30am Panel discussion: The future of distribution – are we seeing the death of the brand? Millennium Hotels’ Nayan Peshkar, Amadeus’s Francesca Benati, and WIN Global Travel Network’s Neil Armorgie will share how brands are fighting back against the monopoly, working better with partners or going it alone to generate additional revenue
Dr Sue Black
KEYNOTE 10.35-11.05am The informed traveller. Dr Sue Black OBE, a strategic advisor to the UK government on technology, will share her own experiences of technology, and the ways in which tech is helping level the playing field for travellers of all backgrounds, worldwide
11.05-11.20am Refreshments
STREAM ONE: CUSTOMER EXPERIENCE & PERSONALISATION
11.20-11.50am Strategy: Distribution of ancillaries in the B2B environment. A look at the value proposition of B2B ancillary solutions, both from the point of view of the supplier (channel managers/tech platforms) and the client (OTAs, tour operators and TA), with Hotelbeds Group’s Javier Arevalo, Prioticket’s Gert-Jan Ruiter, TrekkSoft’s Olan O’Sullivan and Major Travel’s Qasim Gulamhusein
11.55am-12.25pm Six steps to drive engagement and experience through analytics. Google Cloud’s industry head (travel) James Thornton explores how to drive personalisation and grow sales by integrating and segmenting data sources, driving analytics and delivering insights. What is currently possible and where is analytics going next?
12.30-1pm Case Study: Heightening customer experiences through dynamic ancillary packaging. Eurostar International’s managing director of new digital business, Roberto Abbondio, explores the use of technology and data to drive ancillaries, increasing revenue as well as delighting the customer
1.05-2pm Lunch and networking
2-2.30pm Panel Discussion: Thinking Outside The Box explores the space around existing travel provision. Each presenter has five minutes to answer: what is the most exciting technology- driven opportunity facing travel today?
2.35-3.05pm Maintaining your brand position with product content management. Exploring the tools and techniques that will enable you to maximise your meta search and user generated content, with Matthias Koch, global client partner – travel, at Productsup GmbH
36 06.11.2018
KEYNOTE 3.30-4pm Keynote fireside chat: What makes a successful travel startup? Susie Stanford, associate director of venture capitalist Livingbridge, discusses how to deliver on the potential for travel
4-4.40pm Startup Showcase. Finalists in the startup pitching competition get their chance to present to the movers and shakers of the travel industry
4.40-5.10pm Final panel: Rethinking digital transformation. Jon Collins, Travel Forward’s programme and content director, reviews what has been learned across the two days of the conference
STREAM TWO: ENABLING INFRASTRUCTURE & PLATFORMS
11.20-11.50am “Be where the customer is” – a mobility strategy fit for the consumer. Air France’s director of mobile strategy and development, Vincent Fillon, looks at how to bring business and mobile together, targeting the broadest range of customers wherever they are
11.55am-12.25pm Tech trends: Internationalising the digital travel experience: an Asian perspective. Eric Gnock Fah, co-founder and chief operating officer of Klook, looks at how technology is influencing the Asian travel sector and how it diverges from other regions
12.30-1pm Case Study: How AI is the key to delivering a first-class customer experience. Trainline CTO Mark Holt explores how to make machine-learning and AI central to your offering, the benefits and the biggest challenges, as well as how to stay ahead of the curve
1.05-2pm Lunch and networking
2-2.30pm Unlocking internal communications with digital technologies. Virgin Atlantic’s senior manager communication channels, Steve Clarke, will be interviewed by Dany Agostinho of Workplace by Facebook about the challenges the airline faces in disparate staff such as cabin crew keeping in touch with each other and how Workplace helped
2.35-3.05pm Case Study: New Distribution Capability as an enabler. Sabre Travel Solutions’ Erol Arkan describes lessons learned with NDC, how to overcome potential hurdles such as communication of price changes and what still needs to be done to enable frictionless pricing and revenue automation
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