06.11.18 News Malawi kicks off sports tourism
Sports tourism is currently a key theme for Malawi (AF550) and it is promoting its topography as the ideal setting for adventure and endurance events.
At WTM London, the tourist board is stressing the wow factor of the natural backdrop as one of the main reasons for hosting an event in the country. High peaks and plateaux, rivers and valleys and the celebrated Lake Malawi offer a natural stadium for a variety of sports activities. However, tourists can also benefit as much as athletes, whether visiting as spectators or taking part themselves. The Mount Mulanje Porters Race, the Lake Malawi
Orbis Challenge is a mix of running, cycling and kayaking and hosted its inaugural race this year.
Lake Malawi is in the spotlight in the country’s strategy for promoting its sports tourism
Sailing Marathon and the Luwawa International Mountain Bike Race are some of the more prestigious events and two new fixtures have joined the
calendar this year. The international Impact Marathon series has added a Malawi date and most intriguing of all is a new type of triathlon. The
Mountains take centre stage
A new circular walking trail in the Julian Alps is a highlight of Slovenia’s (EU1400) focus on adventure travel, which is cited by tourists among the top three reasons for visiting the country.
The Trail of Diversity opens in 2019, starting at the border with Italy in Ratece, which is also the final stage for anyone completing the full, 280-mile odyssey.
It continues through Ratece, past the spring of the Sava Dolinka in Zelenci and beneath the hills of Vitranc to the ski resort of Kranjska Gora.
The paths have long been accessible to hikers, but this is the first time they have been linked into a cohesive and navigable route. Local businesses, including restaurants and cafes, have been opened along the trail to make the most of its authentic Slovenian nature.
At the other end of the scale, the tourist board is also experimenting with technology and “gamification tourism”. A new virtual reality experience is launching at Ljubljana Castle, pitching the landmark as an
Goriska Brda wine region
British, double-Olympic champion Dame Kelly Holmes, along with 20 teammates, took part to raise awareness for mental health, wellbeing and nutrition in Malawi. Participants visited local community initiatives in between a 15-mile run up Mulanje, a 34-mile cycle across the Zomba Plateau, and a 12-mile kayak on Lake Malawi.
Drop by the stand to see how they got on, and perhaps to register for next year’s event.
immersive, 900-year trip back in time to discover the country’s history. An escape room provides another interactive experience. A new cultural campaign also launches at WTM London this year. The Slovenian Year Of Culture and Heritage in 2019 will focus on the country’s historic highlights, including ancient castles and heritage sites such as the Unesco- designated biosphere reserve in the Mura River.
Predjama Castle
Looking ahead to 2021, Slovenia is also celebrating a European Region of Gastronomy award. The announcement, from Brussels, builds on the country’s growing reputation as a gourmet destination, with two top Slovenian chefs also ranked among the best in the world at the Best Chef Awards 2018. With such accolades, the potential for luxury breaks is growing fast, so the tourist board will increase its boutique and luxury travel offerings in 2019, from castle accommodation and thermal spas to new luxury packages for travellers. Ljubljana’s first five-star property, an Intercontinental, as well as the four-star Hotel Kanin Borev, will open their doors in 2019. Find out about it all today, when the tourist board hosts its Culture Time Brunch at 11am on its stand. A banquet of local dishes, prepared by Ljubljana Castle’s in-house chef, Igor Jagodic, will be served to both trade and media. Drop by in plenty of time to secure an invite.
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