News 06.11.18 Palma’s app solution
The Majorcan capital of Palma (EU600) is one of a few Spanish cities to have faced criticism for overcrowding this year – and seen locals fall out with tourists as a result. In other words, it is just too popular, and it’s getting more so. In winter 2017/18, Palma saw a 6.5% increase in overnight stays from the UK. The city has responded with new laws to restrict the number of rental properties in certain protected areas, so visitors will no longer be able to rent apartments in multi-family residential housing. However, it will still be possible to rent detached homes and villas, provided they are not in a protected area.
Four new bus stops have also been created to reduce overcrowding in the city centre, and new signposted pedestrian routes are planned for spring next year to
HOTEL OPENINGS Cool newcomers in LA
Always at the cooler end of the Sunset Strip, West Hollywood is bringing a slice of celebrity style to the Visit California stand (NA440) at WTM London. Hotel news is the main pillar of promotion, with the Sunset Tower hotel fresh from a refit featuring new room decor and a refreshed Terrace Bar and outdoor pool area.
A sister hotel, No.850, has also just opened, closer to the centre of West Hollywood on Santa Monica Boulevard. It is a 23-room boutique affair with interiors by British designer Rita Konig; room only is from £308 per night.
Work continues on The Jeremy
West Hollywood, which will transform into the 1 West Hollywood and become the fourth of Starwood Capital’s eco-conscious luxury brand. Other new properties include The Edition, West Hollywood, slated for an early 2019 opening. It will have 190 rooms, a spa, rooftop pool and basement nightclub. Further ahead, the Pendry Hotel and Residences will open on the Sunset Strip in 2020. It will have 149 hotel rooms and 40 condominiums, allowing guests to live a little of the LA lifestyle like a local. All of which is a good excuse to pop by the stand for a glass of California wine or a craft beer today from 4-5.30pm.
Overcrowding has become a problem in the Majorcan capital
encourage visitors to discover to lesser-known areas.
A new app is also due to go live this month. “Welcome Palma” will have live heat-sensor mapping to
show visitors which areas are overcrowded and to suggest alternative attractions in line with their own preferences, be it culture or shopping.
Culture and shopping collide in the second prong of the tourist board’s promotion for 2019. The city recently launched an initiative designed to raise awareness of its comercio emblematico – emblematic shops – with the aim of helping tourists discover the authentic side of Palma and preserve the local heritage. The initiative was born of the need to develop a sustainable year-round tourism model focused on key themes such as culture, shopping and art. Palma is publishing a catalogue that includes details of typical and traditional shops in the city that showcase Majorcan trades such as ceramics, glass-making and shoe-making.
To qualify, the shops must have opened before 1943, be in a heritage building and showcase traditional trades of the Balearic Islands.
Agents can win a stay at Riviera Maya REWARDS SCHEME
Unico launches giveaway
Unico 20°87° Hotel Riviera Maya (LA100) is targeting travel agents who want to expand their knowledge of the Mexican Caribbean at WTM London. By visiting the hotel at its stand, agents can win a three-night stay at the property.
Sunset Strip is set for some chic hotel additions 06.11.2018
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The hotel group will be educating agents on the expansion and the launch of its new Agent Rewards Programme, as well as the new additions to its Immersive Inclusions Programme.
Two new properties will also be announced – the destinations are to be revealed at the show. In-resort, there are new daily cookery classes including sushi- making, focaccia-baking, and cooking with local spices hosted by chefs from the Unico restaurants. New on-site activities such as stargazing, wine and tequila-tasting, and art tours intend to bring a more local and authentic feel to the all- inclusive programme.
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