I
n 2017, the Latin American Travel Association (LATA) surveyed 254 travel agents. When asked how confident they felt when selling trips to
key destinations, Latin America came at the bottom of the list. When asked what one factor would help sell more holidays to Latin America, 52% cited a better knowledge of the destination. Travel Trends Latin America aims to address this knowledge gap and give travel agents the information they need to sell this region with confidence. This publication is produced in association with LATA, and covers development in the region, as well as reporting on key predictions, new routes, itineraries and ideas on how to sell. According to the UNWTO, the Americas registered a 3%
IN ASSOCIATION WITH
increase in visitors from January to April compared to the same period in 2017, with South America leading the growth with an increase of 7%. In 2017, international arrivals grew for the eighth consecutive year, hitting an all-time record high of 1,323 million arrivals. Travel Trends Latin America will help the travel trade to sell this dynamic region with confidence and authority.
INSIDE
4 MAP Latin America revealed
9 HOT TOPIC Perceptions about flight connectivity
12 SUSTAINABILITY Latin America’s brand of sustainable tourism
14 WILD ADVENTURES Incredible landscapes and diverse wildlife
22 SAVE OR SPLURGE Luxury and budget experiences
31 TIME TO EXPLORE Creating the perfect itinerary
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Travel Trends is published by APL Media Limited. Its entire contents are protected by copyright 2018 and all rights are reserved. Reproduction without prior permission is forbidden. Every care is taken in compiling
the contents of the magazine, but the publishers assume no responsibility in the effect arising therefrom. Readers are advised to seek professional advice before acting on any information which is contained in the magazine. APL Media Limited cannot accept any liability for views expressed, pictures used or claims made by advertisers.
Editorial Director: Maria Pieri Editorial Manager: Jo Fletcher-Cross Contributing Editor: Farida Zeynalova Art Director: Chris Hudson
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Designers: Lauren Gamp, Simon Thompson Production Controllers: Karl Martins, Joaquim Pereira, Lisa Poston, Joanne Roberts, Anthony Wright Special Projects Consultant: Matthew Midworth APL Business Development Team: David Mitch, Gabriela Milkova, Amanda Boughoufa, Cynthia Lawrence, Chris Dalton, Bob Jalaf Chief Executive: Anthony Leyens Managing Director: Matthew Jackson Sales Director: Alex Vignali Sales Administrators: Melissa Jurado,
Hayley Rabin Executive Assistant: Taylah Brooke Financial Controller: Ryan McShaw Credit Manager: Craig Chappell Accounts Manager: Siobhan Grover Accounts Assistants: Jana Abraham, Stefano Pica
TRAVEL TRENDS L ATIN AMERICA 3
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