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Reports


Car rental going at top speed


T e car rental industry pulled in more than $28 billion in 2016 and agents have vital roles to play in the sector. By Denise Dube


and Lyft. According to numbers from Auto News, authenticated by offi cials at Enterprise Holdings, more than $28 billion in revenue was generated by car rentals in 2016. T at’s $1 billion more than 2015’s haul and $4 billion more than ASTA’s last report in 2014. T e report includes Enterprise Holdings,


T


which encompasses Alamo Rent a Car, Enterprise Rent-A-Car and National Car Rental; Hertz, which also owns Dollar and T rifty; Avis; and a number of other smaller and independent companies. Enterprise Holdings brought over $15


billion to the table. Hertz followed with $6 billion while Avis Budget Group hauled in $5.5 billion. Advantage, Fox, Ace, U-Save and the other independents followed with smaller amounts. According to thr 2017 Initiative for Global


Environmental Leadership report from the University of Pennsylvania’s Wharton Business School, commissioned by Enterprise Holdings, the rental industry is incorporating rapid advances in technology into vehicles.


38 Hotel trends


he car rental industry isn’t braking for anything — not even popular ride-hailing businesses such as Uber


At the 2016 Women’s Industry Network


Educational Conference, Enterprise Holding’s senior vice president of vehicle acquisition, Susan Lombardo, said, “Many drivers experience new automotive technologies for the fi rst time in a rental vehicle. I have no doubt that the U.S. car rental industry will be an early adopter and will help introduce autonomous driving technology to millions of consumers — just as we’ve done with anti-lock brakes, stop-start technology, hybrid electric vehicles and many other new technologies.” Autonomous vehicles, now in their early


stages, sense the outside environment without human input, keeping those inside and outside the car safe. In future, the report sees a car that doesn’t need a human driver. Meanwhile, at Enterprise alone, humans


are still driving over a million cars weekly. “Consider: Our customers are logging


more than 25 billion miles worldwide every year,” said president and chief executive offi cer of Enterprise Holdings, Pamela M. Nicholson. “And many of those miles are driven locally, in their very own communities, mostly in late-model, fuel-effi cient vehicles.


43 Family travel 46 Travel insurance


T at means our business off ers some of the most eff ective and sustainable options in the ground transportation sector today — and we’ll continue to do so, even as infrastructure and technology, including autonomous vehicles, evolve in the future.” Travel specialists aren’t the only ones


ordering cars. City dwellers are renting during the week and using buses, subways, bicycles and feet on the weekends. Candy Geiler, of World Travel Mates in


North Carolina, points out that when the business or vacationing community needs a rental, whether it’s one or two cars, or even a van, she and other agents are more than willing to help. It’s far easier for an agent than someone off the street. “I can organize a rental car on my


computer in literally 30 seconds,” she said. “If I’m asked for a rental in Indianapolis for a certain day, I can get an array of companies and prices.” With the promise of self-driving cars


and a bewildering array of new technology on the horizon, the future of the the car rental industry looks assured, if subject to unexpected developments.


52 Faith travel Read more ASTAnetwork | Fall 2017 | 37


IMAGE: GETTY


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