6 New Year, New You Fitness & beauty
Promotional Content • Saturday 8th January 2022 The latest beauty trends
As the industry moves towards minimal maintenance and natural beauty going into 2022, these are the five biggest changes to expect across skin, hair and teeth this year. Words: Emma Gibbins
A
s we wave a welcome goodbye to 2021, some of the beauty industry’s experts make their
predictions for the year ahead. Notably, among the five trends predicted to grow across beauty in 2022, a focus on natural changes and enhanced health runs throughout.
‘Skin minimalism’ Excessive skincare regimes (such as the popular 10-step skincare trend from 2020) can leave your skin barrier extremely vulnerable, increasing redness and contributing to breakouts. Consultant dermatologist Dr Justine Hextall’s first tip to combatting this is to find the right cleanser. “If your skin feels tight after cleansing, find a more gentle, preferably hydrating product that leaves the skin feeling soft. After showering, use a gentle, hydrating cream cleanser to remove residual soap or surfactant which, when left on skin, will dry it out.”
PHOTOGRAPH: GETTY
Rise in facial treatments At-home skincare regimes are here to stay but, as we’ve less time on our hands, dermatologists are reporting increased demand for facial treatments. “Non-surgical treatments should, in my view, be based around
Runk – for all runners T
Who says you can’t be kind to your body before, during and after a run?
he team at Runk believe anyone can run and has made it their mission to provide prod-
ucts for everyone — whether they’re lacing up their trainers for the first time or crossing the finish line of an ultra-marathon. Running is an inclu- sive sport and Runk aims to be the go-to for all runners in their recovery. Back in 2019, Jayne (pictured right)
began her running journey with couch to 5k and was loving it before the cold weather hit and her lips became dry and chapped. After searching around for a good balm (to no avail), her husband Vaughan decided to take matters into his own hands and created one. Tere was born Runk’s first product — the Runner’s Lip Balm (now in three flavours). With more than 30 products now
available, from the brand’s bestselling Bath Salts and CBD Joint Relief Cream to its sustainable clothing range, Runk is all about helping every runner enjoy their journey while being kind to their body. Vaughan says: “Runk is a small
family business with big ideas, and we aim to be able to support every runner in some way. We’ve already got several Team GB athletes who love our prod- ucts, as well as a fair few grannies who always make sure to come and get our products at local markets.” Runk’s Cooling Foot Cream is a hit
with runners and non-runners alike in providing some much-needed TLC.
“Runk is a small family business with big ideas, and it aims to be able to support every runner in some way. Te company has already got several Team GB athletes who love its products, as well as a fair few grannies who always make sure to come and get Runk’s products at local markets”
Let’s be honest, so many of us don’t take enough care of the two things carrying us around, so if that’s one thing on your resolution list this year — Runk is the certainly place to go to help with that. Runk kind, be kind this new year.
Receive an exclusive 20% discount with code RECOVERKIND at
runk.co. Offer valid until 8 February 2022
helping to improve skin texture, tone and hydration,” says Dr Hextall. “I recommend nano-fractional laser for correcting skin texture issues and post-acne scarring, and a medium- depth peel to even skin tone.”
Blue light protection While UV rays are by far the most damaging for our skin, causing ageing and hyperpigmentation, protecting against blue light from phones is also essential. “For unwanted pigmentation such as melasma, I can’t overstate the importance of protecting your skin against visible light,” says Dr Hextall. “Finding a high-protection sun cream is key. I recommend a mineral sunblock to reflect away all wavelengths.”
Aesthetic dentistry With the global market predicted to be worth about £21bn by 2026, aesthetic dentistry will continue to be a booming trend in the beauty industry this year — but with veneers out of fashion, it’s all about subtle changes. And while Invisalign may be best known for discreetly straightening teeth, it also brings plenty of other beauty benefits. Dr Alastair Smith, specialist orthodontist at Pallant Orthodontics, West Sussex, says: “With the teeth
Invisalign PHOTOGRAPH: GETTY
and jaw being the ‘frame’ of our faces, orthodontics use Invisalign as a natural alternative to veneers, fillers and facial surgical procedures.”
Scalp health Healthy hair comes from a healthy scalp, and according to hairdresser and certified trichologist, Guy Parsons, investing in quality ingredients will get quality results. “One in three people I see have some form of scalp issue, with the most common causes being washing hair too infrequently or too frequently, and ignoring issues like psoriasis and dandruff,” he says. “Keep your scalp clean, and if you must wash your hair daily, try a gentle cleanser to add softness and shine. Wash your hair thoroughly using good pressure and movement to stimulate blood flow and encourage cellular division.”
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