Saturday 6th January 2024 • Promotional Content


Health, Fitness & Beauty New Year, New You 17


Beam: helps make life less complicated I


n 2015, Londoner Peter Magnani found himself experiencing increased stress, anxiety and


anger but didn’t know why. Despite a happy family life and


fulfi lling career, he felt an under- lying sense of unease. To untangle his emotions, he turned to daily journalling. He noticed patterns emerging that explained his feelings, simple things like he thought his caff eine intake might be the reason he wasn’t sleeping well, but the real trigger was worrying about his increased spending. Peter said: “Seeing the whole


picture allowed me to ‘connect the dots’ and took the constant guesswork about the root causes of my emotions away. T is clarity allowed me to focus on how to help myself”. Given the positive changes these


insights had in his own life, he wanted to share these benefi ts with others, so Peter started developing Beam, an AI-powered self-management app, in 2021. T e app uses behavioural analytics, powered by artifi cial intel- ligence, to analyse data from various tools and apps people already use to help provide insights and support.


T e technology works by analysing


over 500 behavioural and emotional indicators, from fi tness and sleep trackers to screen time, spending habits, relationships, diaries and more. Beam securely integrates this data, to provide users with a holistic understanding of their lives. It then pinpoints and predicts emotional trig- gers and behaviour patterns, off ering practical and inspirational support across a broad range of areas such as motivation, social media usage, fi nan- cial management, work-life balance, relationships and much more. Beam is not only improving lives but


also challenging considered wisdom. For example, for 67% of young users, spending, screen time and social media impact their stress more signif- icantly than sleep, steps and exercise. Peter says: “Beam is growing fast


because it’s diff erent to anything out there. It’s recently been selected by Mind, the mental health charity, from 20,000 UK wellness apps to be one of only 50 in its inaugural app library, which is a powerful endorsement of our mission to help people.”


Peter Magnani


Download Beam now at: beamandme.com/get-beam


weaves the enchanting tapestry of folk herbalism into the fabric of modern self-care. Founder Louise and her partner Max handcraft each product in micro batches from their home studio in Leigh on Sea, Essex. “My fi xation with herbal skincare


Salix Moon: plant magic E


A journey into modern herbalism and sustainable skincare


mbark on a journey with Salix Moon Apothecary, a small botanical skincare brand that


and botanical farms that follow ethical and sustainable practices,” Louise affi rms. T is commitment extends


to their product formula-


tions. Many products feature upcy- cled oils such as raspberry, apricot, grapeseed, and cranberry. T ese oils are derived from waste byproducts of the jam, juice and wine industries. Salix Moon products are free from


developed from my love of foraging wild foods and medicines,” Louise explains. “Over the years, I became fi xated on the herbs in our hedgerows, fascinated by the folklore, rituals and superstitions surrounding them.” From these humble beginnings


emerged Salix Moon, a modern-day apothecary crafting natural beauty and self-care products by hand. Louise and Max’s studio is a hub of creativity where small batches of concentrated elixirs are meticulously formulated, echoing the craftsmanship of apothe- caries from bygone eras. T ey use the age-old process of


herbal maceration, infusing herbs into oils to extract their restorative bene- fi ts. Some of these herbs — including yarrow and calendula — are grown in their herb garden. T ese plants have been used traditionally for millennia by many diff erent cultures to treat an array of skin issues. Central to the brand’s ethos is a


commitment to using sustainable ingredients that don’t cost the earth. “We ensure our raw ingredients are sourced from eco-conscious suppliers


parabens, sulfates and unnatural preservatives. T ey


contain nour-


ishing cold-pressed organic oils, skin-replenishing herbs and high- quality essential oils. Each ingre- dient


is intensively researched and


thoughtfully chosen for its unique properties that benefi t the mind and body, from calming pillow sprays and facial oils to soothing herbal balms. Salix Moon’s natural off erings


work harmoniously to soften, soothe, protect and nourish the skin. With a desire to instil self-care rituals and evoke wonderment for nature’s magic, Salix Moon invites you to embrace a fresh start new year.


for your skin in the Use off er code NEWYOU15 to get


15% off . Off er valid until 06 February 2024


salixmoon.com, E: hello@salixmoonapothecary.com, Instagram: @salix_moon_apothecary


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