LIFE BY LEXUS 22
BE FITTED FOR A TAILOR-MADE GARMENT
A
made-to-measure suit or shirt is surely on everybody’s dream gift list – and what could be more opulent a location in which to
experience the luxury of a made-to- measure garment than the elegant Row-G studio in Milpark, Johannesburg? Chief Creative Officer Rahim Rawjee adds a bit of rock ’n roll to everything he touches, including the interiors of this glamorous space, complete with floor- to-ceiling mirrors, black enamel ceilings and plush carpets. Suited hosts welcome visitors and escort them to the top floor of the premises, where everything from Champagne to freshly squeezed fruit juice can be made to order. Every step of the Row G experience is
touched with sophistication – truly the stuff Tom Ford movies are made of. Rahim says there’s no limit to the
level of bespoke services that can be commissioned for someone. “We can even fly them in by chopper, if that will add to the experience,” he says. Usually the gifting process starts with a handcrafted letter and piece of cloth that’s delivered to the lucky gift recipient. The process then unfolds according to his or her needs and desires (yes, Row G also tailor-makes for ladies). The cloth is simply a “place-holder” and when the client arrives at the studio for their first consultation, they can select from some of the best materials in the world to create their own look. Then comes the choice of a style,
the personal fitting, the follow-up appointment and, finally, the reveal. Today, true luxury is about
personalisation, says Rahim. You can’t buy experiences or time – and that’s why a bespoke gift is so precious. Tel: 011 482 1980. Visit:
www.row-g.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101