ON THE MOVE
ETIOS COMMENDED FOR ITS SAFETY The Toyota Etios, one of SA’s most affordable vehicles, has garnered appeal
among customers seeking safety, affordability and reliability
Available in both hatchback and sedan iterations, the Etios (which comes in at under R200 000) was awarded four stars for Adult Occupancy Protection and three for Child Occupancy Protection at the recent Global NCAP. This isn’t surprising, considering that it boasts both driver and passenger airbags. Further safety specifications include ABS, EBD, front seatbelts with
pre-tensioner and force limiter, as well as ISOFIX provision. Rear passengers have headrests and three-point centre seatbelts across all models. Calvyn Hamman, Senior Vice-President of Sales & Marketing at
Toyota SA Motors, says: “The Etios represents one of the core models for Toyota and has proven popular among a wide variety of customers. While there are many reasons for us to be proud of it, the main one is that it proves that ‘affordable doesn’t necessarily mean cheap’ when it comes to Toyota products.”
TOP OF THE POPS Toyota has scooped the honours in the annual Sunday Times Top Brands Awards
Toyota took the top slot in awards that celebrate brands which stand out from the crowd. Toyota SA Motors (TSAM) was
named the Best-Regarded Car Brand in the Business category. In the past two years, it also won the Best-Regarded Car Brand in the Consumer category. Calvyn Hamman, TSAM’s Senior
Vice-President: Sales & Marketing, says the company was proud and humbled by the win. “The ability to forge ahead in a challenging economic climate is what distinguishes Toyota from other brands,” he adds. The survey is a barometer of consumer sentiment towards brands, polling 3 500 individuals.
PLUGGING INTO JOINT
DEVELOPMENTS Electric vehicles have received a powerful boost with a joint development deal between Toyota, Mazda and Denso
The trio will establish a new company with hand-picked engineers from all three to develop basic structural technologies for electric cars. As countries adopt stringent
policies to reduce greenhouse gases, new regulations are demanding that a certain proportion of electric vehicles be produced. Since they’ve yet to find widespread consumer acceptance, the huge investments needed to cover all vehicle sectors are daunting for manufacturers working in isolation.
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