BOOK EXCERPT


Smarketing – Sell Smarter, Not Harder


BY PETER STROHKORB


SYNOPSIS The selling environment keeps changing. The pandemic has further accelerated the rate of this change. It simply means that sales organizations cannot keep doing the same thing and expect a different result. Therefore, the question on every


executive’s lips right now is this: How can we achieve more in the


challenging selling environment of the 2020s?


In his new book, internationally acclaimed B2B sales acceleration specialist Peter Strohkorb answers this question and makes a case for Smar- keting as a strategic revenue amplifi- cation initiative that leverages existing resources to significantly boost sales and marketing performance in your


organization right across the board. Who is the book aimed at? Quite simply, this book is a must-


read for: • CEOs who want to keep their board and shareholders happy


• Sales leaders who need to im- prove their numbers


• Marketing lexecutives who wish to be recognized for their contribu- tions to revenue


• CFOs and Finance Leaders seek- ing higher margins and profits


• All business leaders and C-suite decision makers who want to grow sales revenues in the 2020s


In his new book, Peter Strohkorb not only describes why Smarketing is a good idea, but he also describes


step-by-step how to implement it and who needs to be involved to help make the improvements sustainable. Specifically, what does Smarketing


deliver?


• Accelerated sales revenue • Superior customer experience • Closer staff engagement • More repeat business • More new business • A winning business culture


BUSINESS EXECUTIVES AROUND THE WORLD HAVE SAID THIS ABOUT THE BOOK:


“Smarketing is not just good business – it’s smart business!” -Sonya Walker, EVP Global Business Services, IBM


“A must-read to future-proof your company.” -Gerhard Gschwandtner, Founder and CEO at Selling Power Magazine and Sales 3.0 Conferences, USA


“ Congratulations! I think you’ve produced an eminently practical approach. It tackles head-on a problem that most people try to resolve with ‘communicate better’ platitudes.” -Neil Rackham, legendary founder of modern sales methodologies globally


“Smarketing is quite simply what all marketers and sales leaders should practice to maximize revenue and market share.” -Jodie Sangster, CMO, IBM


“ For anyone in sales and/or marketing: Please read this book by Peter Strohkorb! Finally, insights on what sellers and marketers can do to improve marketing qualified lead volume, build stronger and better pipelines, and accelerate sales outcomes. Well done, Peter – you’ve done it again!” -Bill Sisson, APAC VP Sales, Marketing, Customer Service at Gartner


“ I recommend this book to any CEO or senior executive who wishes to maximize the combined power of their sales and marketing functions.” -Dr. David Cooke, Managing Director at Konica Minolta Business Solutions


The new book is now available internationally on Amazon.


24 | MAY/JUNE 2021 SELLING POWER © 2021 SELLING POWER. CALL 1-800-752-7355 FOR REPRINT PERMISSION.


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