BLOG ROUNDUP FROM THE SELLING POWER BLOG Ditch the Pitch: Use a Value Positioning Statement


The dreaded elevator pitch! Yes, you need a succinct and confident way to tell people what you do, but some


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methods of creating this short message can come across as cheesy, vague, or worse – confusing. Because clarity is critical, I favor a straightforward approach. Don’t let your creativity or cleverness get in the way of clarity. There are three main reasons to have an effective value positioning statement. Read More >


FROM THE SELLING POWER BLOG Three Secrets to Hiring the Best Salespeople


If you’re hiring salespeople, you already know that no two interviews are alike. The objective is to find talent with both tangible and intangible characteristics that


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will easily segue into their role at your company. The ideal candidate will have the will- ingness, intelligence, passion, and skills necessary to develop a successful sales career under your coaching. But how do you pull these characteristics out of the candidate during the interview process? Read More >


FROM THE SELLING POWER BLOG


Three Changes Sales Leaders Should Make to Their Outbound Sales Strategy in 2021


In a strong economy, customers are open to buying. Social media and marketing lead generation efforts are a main source of leads to sales teams. Further, inbound sales ef- forts are responsible for 40-100% of a company’s sales lead generation. But marketing and social media aren’t yielding the same results – driving companies to


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increase their outbound or prospecting efforts to meet increasing quotas. Outbound selling can be intimidating even to the most senior rep who hasn’t had to make a cold call in a long time. However, with the right skills, processes, and strategy, leaders can help transform their teams into confident outbound sellers. Read More >


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