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The good news is that you, too, can learn the secrets of winners. The not- so-good news? Although the lessons are easy to understand, they are hard to put into practice. Winning means work, work, and more work – but also success, higher success, and super- success.
1. Persistence Winners don’t see obstacles as solid, insurmountable barriers, but as a collection of small inconveniences. The Greek philosopher Plutarch once wrote, “Many things that cannot be
Reasons Why Winners Win
GERHARD GSCHWANDTNER
To find the keys to winning in selling and in life, Selling Power searched through countless inter- views with winners in a wide variety of disciplines. One of the most surprising findings: Winners al- ways learn from the many winners who have gone before them.
overcome when they are together yield themselves up when taken little by little.” This positive outlook allows them to develop higher levels of persistence. Winners continue to see a positive outcome – long after others have given up hope. Charles F. Kettering, a vice presi- dent of General Motors, was once quoted as saying, “Keep on going and the chances are you will stumble on something, perhaps when you are least expecting it. I have never heard of anyone stumbling on something when sitting down.”
Thomas A. Edison, the world- famous inventor, developed the habit of working on several inventions at the same time. Whenever he came to a seemingly insurmountable obstacle, he didn’t give up. He moved on to another invention. While his conscious mind was focused on the second in- vention, he allowed his subconscious mind to continue working on the first invention.
In a fascinating conversation with a
reporter, Edison explained his secrets to success: “In working out an inven- tion, the most important quality is persistence. Nearly every man who develops a new idea works it up to a point where it looks impossible, and then he gets discouraged. That’s not the place to get discouraged; that’s the place to get interested. “Hard work and forever sticking to a thing till it’s done are the main things an inventor needs. I can’t recall a single problem in my life, of any sort, that I ever started on that I didn’t solve – or prove that I couldn’t solve it. I never let up until I had done
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