When it comes to technology, Eurostat


data suggests daily internet access by 16-29-year-olds across the EU may have peaked (Figure 18) despite the continued rise of smartphones. Mobile internet access was up year on year in 2017 even in the most-mature mobile markets such as Sweden and the UK and rose sharply in Germany and France – although Italy remains relatively becalmed. Yet despite the wholesale preference for smartphone over laptop and desktop use (Figure 20), mobile remains a device used by a minority when it comes to online purchase (Figure 24). Data for all purchases in 2017 suggests consumers in Germany, the UK and Italy purchased from laptops at three to six times the rate by smartphone and from desktops at two-to-four times the rate by mobile. Rates of online purchasing and mobile use


are higher for travel than most other leisure sectors, of course (Figure 36) and the size of the e-commerce opportunity can hardly be over-estimated (Figure 25). However, the variation in take-up in


different markets is significant, with business- to-consumer e-commerce turnover per head across all sectors higher in the UK than in Germany, France and Italy combined and rising at a greater rate. The rate of B2C e-commerce in the UK also dwarfs that in the US (Figure 26). This purchasing behaviour is not weighted


towards youth, with adults aged 35-44 showing higher rates of online purchasing than 16-24-year-olds in all major European markets, but with the UK again out in front in frequency of purchasing and purchase of higher-value products (Figures 28-30). The weighting towards older consumers


is marked when it comes to online travel purchasing, with a substantially higher rate of online buying in any 10-year-age group between 25 and 64 than under-25s in most markets. The UK is again way out ahead of other major travel markets in Europe, although some smaller markets – Norway, the Netherlands, Denmark – show higher rates of penetration in certain areas (Figure 31).


m 100 86.2m


20 40 60 80


69m 66m 55.6m 25.5m 25m 56.5m 24.6m 60m 27.3m 71m 73m 86m 82.7m 83m 84m 91m


Cybersecurity


Amid the rush to digitisation, concerns about cybersecurity are rising. Between half and two thirds of online users profess concern about the security of payments across Europe’s major markets, rising to four out of five in Spain (Figure 39). Travel is very much in the cyber line of fire.


EUROPE’S top-three outbound markets by overnight trips and spending (Figure 5): the UK has climbed back above the level of 2008 despite the market dropping 20% following the financial crash and the devaluation of sterling


from mid-2016. Germany and the UK dominate Europe’s outbound travel (Figures 6 & 7).


Public services may be subject to far more cyberattacks, but the accommodation sector suffers the greatest proportion of breaches with 92% of attacks successful and retail also disproportionately at risk of breach (Figure 41). One in four breaches in the retail sector involve payment-card skimming, two- thirds or more of breaches take “months to


TOP-THREE EU OUTBOUND MARKETS: 2008-17 All trips (million)


FIGURE 5: Receipts (€ billion) €bn 23.8m 23.5m 2008 2010 2012 2014 2015 2016 2017


20 30 40 50 60 70 80


€77bn €67.5bn €71bn €72.5bn €70bn €70.5bn


Germany UK France


£44bn £37bn €26bn


£32bn €24bn


£32bn €24bn


£35.5bn €27bn £39bn €23bn €24bn 2008 2010 2012 2014 2015 2016 2017 Source: Eurostat/ONS


FIGURE 6: EU OUTBOUND MARKET SHARE


% of all overnight trips, 2017 9%


Germany UK France Spain Italy


Austria


Belgium/ Netherlands Denmark/


11%


5% 4% 4%


8% 26% Finland/Sweden Source: Eurostat/ONS 33%


10 12


0 2 4 6 8


nights/ head


NIGHTS PER HEAD EU & biggest EU markets, 2016


FIGURE 7: OUTBOUND EU


Germany France UK Italy Spain


Belgium


Netherlands Poland


*2017 Source: Eurostat/ONS


£45bn


Travel Weekly Europe Report 2018 | 9


5.8 9.3 3.1 11.3* 1.3 2.5 9 10.2 2.8


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