search, plan, pay and share destination experiences before, during and after their visit, and facilitating more accurate, targeted and ultimately successful marketing strategies.
Building on nearly a decade of
insights into international travel trends, in September this year Mastercard released its 2018 Global Destinations Cities Index providing an overview of the international destinations with the highest concentration of visitors travelling for relaxation and leisure versus business. By understanding the visitor, destinations become smarter – ensuring that they are offering the right services, for the right consumer segment.
Facilitating mobility across borders and visitor management Advances in technology have increased consumer expectations around travel. Hassle-free door-to-door journeys and seamless experiences are now expected whether at home or away. Not only is Mastercard working with
more than 100 cities across the globe to ensure that the payment method people use to access public transit at home is the same they can rely on when abroad, but we are also leveraging the latest biometric and AI technologies to improve the air travel experience. Mastercard Identity Check Mobile combines secure authentication with an intuitive user experience which simply relies on validation via a ‘selfie’. It’s only a matter of time before early adopters embrace the technology for the tourism industry. Mastercard continues to lead in
innovation for the sector by expanding biometrics to the challenge of digital identity, providing additional layers of security and verification while enhancing the overall traveller experience.
Enabling a world beyond cash and delivering operational efficiencies Pursuing our vision of a world beyond cash, Mastercard is working with cities,
Technology and data insights have the power to make the industry more resilient, helping the sector to adapt to challenges such as overtourism, cybersecurity and cross-border travel
financial institutions, service providers and retailers to ensure that visitors can enjoy all a destination has to offer, utilising the digital payment method they already carry with them. We are providing a more stable
environment for the tourism industry by supporting small and micro merchants to join the digital payments ecosystem, working with our financial partners to give access to credit which can facilitate business growth while delivering safer and more convenient shopping experiences for today’s global travellers. With an ever-complex network of buyers and suppliers, players across the industry are faced with the unpredictability and inefficiency associated with cash, cheque and invoice payments. Time wasted chasing and being chased for payments, delayed payments and lack of payment guarantee or security are recurrent pain points. Through our suite of commercial
products and solutions we are applying Mastercard’s global reach, secure network and open standards to the international travel industry – eliminating the hassles associated with manual processes and offering the only fully integrated travel industry payment solution. From smarter travel to smarter destinations, Mastercard is your tourism partner – together we can advance more-connected tourism and deliver industry-wide inclusive growth.
› The Mastercard Global Destination Cities Index, page 14
Travel Weekly Europe Report 2018 | 5
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