Foreword From smart travel to smart destinations
A
s increasingly mobile consumers, we want convenience and connectivity whether travelling for business or pleasure. We
expect seamless door-to-door journeys and worry-free experiences at our destination. As one of the world’s largest industries,
the tourism sector is a driver for economic growth and prosperity. However, ensuring that the industry continues on this path in view of increasing challenges requires new forms of partnerships across the travel ecosystem.
No single player has the ability to ensure
care-free travel experiences on their own. Having access to a network of partners and tapping into each other’s expertise and the latest innovations with a shared commitment to advance sustainable growth is key. Mastercard is bringing public, private and institutional partners together to advance more-connected tourism – harnessing secure and innovative technologies, smart insights, solutions and programmes to drive inclusive growth.
The right combination of technology
and data insights has the power to make the industry more agile and more resilient, helping the sector to adapt to challenges such as overtourism, cybersecurity and cross-border travel. We are working across the tourism industry, digitising transactions, integrating city services, pioneering biometric technology and transforming visitor management to deliver industry-wide efficiencies while enhancing the traveller experience. Here are just a few ways
Mastercard is partnering with you to realise a bright future for the sector:
Delivering smarter, insights- driven destinations We know that today’s traveller is looking for the right experience. Whether travelling on business, a
4 | Travel Weekly Europe Report 2018
Diana Robino, global tourism partnerships, Mastercard
weekend city break or a student gap year, the focus can no longer be on getting from A to B. Be it selling airline seats, hotel rooms or museum tickets, to succeed the focus must be on helping consumers curate more-personalised and more-connected experiences, and to do that we need to better understand the traveller. Mastercard provides anonymised
and aggregated insights that can help players across the industry gain a better understanding into their customer base. We provide a 360-degree view of a
traveller segment – enabling a deeper understanding of how and when people
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